Seungcheol Austin Lee (Ph.D., Michigan State University) is an associate professor in the School of Communication. He joined the faculty at Chapman University in Fall 2018. He studies how emerging information communication technology influences human attitudes and behaviors. His research integrates communication and human-machine interaction to advance a theory of persuasive technology that enables robots and intelligent agents to build credibility, gain trust, and, ultimately, function more effectively. The theory will also allow using technology to promote positive changes. To connect his research with teaching, he offers innovative, interdisciplinary courses including Social Robotics. His academic work has been recognized by the top paper awards from the National Communication Association and featured in media outlets, including Cincinnati Public Radio and Cincinnati Business Courier.