career coach meets with student
Any public profile is a professional profile
Career and Professional Development

» Online Profiles

It used to be the case...

... that we had online profiles that were either personal or professional. There was Facebook, Instagram, or Twitter to communicate with friends and then LinkedIn to communicate with colleagues and other professionals.

However, in recent years...

.... the lines between our personal and professional profiles have begun to blur. If you’re wondering how to tell the difference between the two, remember this: Any public profile is a professional profile. Similarly, depending on employers' and colleagues access, private profiles can become an equal risk or asset to your personal brand. Whatever information a current or potential employer may be able to find about you through an online search is a reflection of you and your professional background—in other words, your personal brand.

Personal Branding on Social Media by Karen Leland, Lynda Career Development Library  

 


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