»Marketing and Communications Guidelines & Resources

Each member of the Chapman community, whether they be student, staff, faculty or friend, is a brand ambassador. In order to help our Chapman community understand our brand vision, we have developed this central hub of guidelines and resources.

This is a living knowledge base, so please check back often to ensure you are using the most current information.

Find What You Need

Core Brand & Identity

• SMC Brand Guidelines and Knowledge Base »

Writing & Content Creation

• Web CMS Resources »
• Writing Style Guide »
  • While we use the Associated Press Stylebook as our primary guide, there are quite a few Chapman specific styles that we have developed that can be found in this section. Please use this resource when writing for Chapman University. Note: This style guide is not for students, but for Chapman's marketing efforts.

Public & Media Communications

• External Media Relations Guidelines »
• Guidelines for Issuing Official University Statements »
• Social Media Guidelines »

Campus & Internal Announcements

• Campus Posting Policy »
• Communications Guidelines for Chapman New Hires, Promotions, Departures, and Retirements »
• Guidelines for Issuing University-Wide Email Announcements »
• Guidelines for the Communication of a Chapman Community Member Death »