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Strategic Marketing and Communications

» Marketing Guidelines & Resources

Each member of the Chapman community, whether they be student, staff, faculty or friend, is a brand ambassador. In order to help our Chapman community understand our brand vision, we have developed these guidelines and resources to lead the way. This is a growing environment of information, so please check back often to make sure you are creating properly branded materials.

SMC Knowledge Base »

We have created this online resource to help organize the wealth of branding and training information in an easily searchable manner.

Getting Started

Strategic Marketing and Communications covers a lot of ground and responsibilities, which is why we have developed out these "Getting Started" lists to help you orient yourself to specific branding processes and systems.

Writing Style Guide »

While we use the Associated Press Stylebook as our primary guide, there are quite a few Chapman specific styles that we have developed that can be found in this section. Please use this resource when writing for Chapman University. Note: This style guide is not for students, but for Chapman's marketing efforts.

Start a Project

To get your marketing project in motion, please fill out the form below. An Account Manager will contact you when received. 

Start a Project