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Creative and Cultural Industries

» Creative and Cultural Industries

The 21st century has witnessed a profound shift in the way we view the world and ourselves in it. A key part of this shift is the rise of ‘The Creatives’ – individuals, institutions, cities, and regions that engage in issues and ideas from a distinctive and unique perspective. This has led to the formation of an exciting and rapidly growing field called the Creative and Cultural Industries (CCI). Interdisciplinary, globally connected and locally engaged, and dynamic, CCI are involved with the major issues facing the world from the unique perspective of creativity as a problem-solver.

Initially CCI were recognized as the wide range of humanities and arts based activities – including digital media, film, television, tourism and travel, publishing, comics, fashion, advertising, theater. The view is even broader now, and includes the ways that creativity is used to solve problems, engage individuals and groups, communicate complex ideas, and explore new ways of thinking.

To see how CCI really got started at Chapman University, we need to look back to the Fall of 2015 when Chapman University was awarded a $200,000 grant from European Union (Getting to Know Europe Program) to Develop Cultural and Creative Industries. Funds supported a major international conference, scholar-in-residence program and an incubator program all related to key creative industries.

Read more about the award »

June of 2019 saw the launch of the Center for Creative and Cultural Industries, which houses the Minor in CCI, and is uniquely positioned to offer students opportunities to partner with universities and institutions nationally and internationally in creative and cultural fields.


Southern California

Creative Industries in California

According to data gathered by Otis college of Art and Design in Los Angeles in their report on  the creative economy for 2019, there were roughly 2.6 million jobs generated in California within creative industries employment, including, direct, indirect and induced.