Dr. Niklas Myhr

Dr. Niklas Myhr

Associate Professor, Clinical Faculty
The George L. Argyros College of Business and Economics
Expertise: Marketing; Social Media; Digital Marketing; Personal Branding; Marketing Automation; Digital Entrepreneurship;
Office Location: Beckman Hall 403H
Phone: (714) 532-6092
University of Linkoping, Master of Science
The University of Virginia, Ph.D.

Video Profile


Niklas Myhr, Ph.D., Clinical Associate Professor of Marketing also known as "The Social Media Professor," is an author and an international TEDx and keynote speaker who teaches Social Media, Digital & Global Marketing at Chapman University in California. Dr. Myhr holds a Ph.D. in Marketing from the University of Virginia and is currently Google’s #1-ranked "Social Media Professor." Niklas Myhr is the author of the upcoming book "The Social Customer Journey" and he has been featured in publications such as BBC, The Washington Post, Marketplace Morning Report, InformationWeek, ABC, CBS, NBC, FOX News, USA Today, Huffington Post, and San Francisco Chronicle.

Dr. Myhr also holds an M.S. degree in Industrial Engineering & Management from Linköping University in Sweden, is an awardee of the Royal Swedish Academy of Engineering Sciences, has served as an Executive Director on the Board of the Swedish-American Chamber of Commerce in Washington DC, and is a Professional Member of the National Speakers Association.

Recent Creative, Scholarly Work and Publications

Ataman, Kaan, Niklas Myhr, and Cristina Nistor (2023). ”Disruptive Innovation as a Network Dilemma: A Conceptual Model,” Journal of Behavioral and Applied Management, Vol. 23, Issue 2, 104-113.
TheSocialMediaProfessor.com, blog focused on insights related to social media and digital marketing strategies.
BusinessinScandinavia.org, blog with MBA students co-authoring posts on insights gained during the Business in Scandinavia travel course, 2012-current.
GlobalMarketingProfessor.com, blog with students co-authoring posts on insights gained in connection with International Marketing classes, 2011-current.
“Understanding the Global Implications of Social Media,” Chapter 9 by Niklas Myhr, Ph.D., in The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs by Jon Mitchell Jackson, December 2018, Independently Published.
NiklasMyhr.com, blog focused on insights related to social media and digital marketing strategies.