headshot photo of Dr. Niklas Myhr

Dr. Niklas Myhr

Associate Professor, Clinical Faculty
The George L. Argyros School of Business and Economics
Expertise: Marketing; Social Media; Digital Marketing; Personal Branding; Marketing Automation; Digital Entrepreneurship
Office Location: Beckman Hall 403H
Phone: (714) 532-6092
Education:
University of Linkoping, Master of Science
The University of Virginia, Ph.D.

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Biography

Niklas Myhr, Assistant Professor of Marketing, holds a Ph.D. from the Darden Graduate School of Business Administration at the University of Virginia, and has taught at American University and at Tulane University. Dr. Myhr's teaching interests include Internet Marketing, International Marketing, and Marketing Management. Dr. Myhr's research which addresses the role of Business-to-Business Partnerships and e-Commerce in Global Supply Chains has been awarded $40,000 by The Hans Werthén Foundation at the Royal Swedish Academy of Engineering Sciences (IVA) and a Best Paper Award by Supply Chain Management—An International Journal.

Previously, at the Swedish Institute of Management, Dr. Myhr worked with Executive Education programs held for large Swedish multinationals in Europe, the United States, and China. He also holds an M.S. degree in Industrial Engineering and Management from Linköping University in Sweden. Dr. Myhr is an American Marketing Association Doctoral Consortium Fellow and has served as an Executive Director on the Board of the Swedish-American Chamber of Commerce in Washington DC.

Recent Creative, Scholarly Work and Publications