Dr. Keith Weber
Professor
School of Communication; Communication Studies
Expertise: Campaign Design; Research Methodology and Statistics; Strategic Message Design; Audience Segmentation; Social Movement Campaign Design;
Office Location:
Doti Hall 205
- Education:
- West Virginia University, Master of Arts
West Virginia University, Doctor of Education
Recent Creative, Scholarly Work and Publications
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Ball, H., Weber, K., Goodboy, A. K., Kunkle, C. E., Lilly, C. L. & Myers, S. A. (2022) A mixed methodological examination of older adults' psychological reactance toward caregiving messages from their adult children. Communication Monographs. DOI:10.1080/03637751.2022.2128197
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Rey, R., Buckley, T., Craw, E., Wozniak, T., Paura, A., & Weber, K. (In Press). Creating a positive Impact on the Environment: An Application of the WaterStar Logo on Beef Purchases.International Journal of Environmental Research and Public Health.
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Weber, K. (2020). Communication research reports: the continuation of a social scientific legacy. Communication Research Reports, 36, 1-2.