headshot photo of Jim Fredrick

Jim Fredrick

Lawrence and Kristina Dodge College of Film and Media Arts
Expertise: Entertainment Marketing; Trailer Editing; Producing Commercials
Office Location: Marion Knott Studios 350
University of California, Santa Cruz, Bachelor of Arts


Jim Fredrick brings a tremendous background to the field of motion picture marketing. He has served as an executive at Castle Rock Entertainment, Warner Bros and Sony Screen Gems, handling over 150 advertising campaigns including the Harry Potter franchise, The Shawshank Redemption, A Few Good Men, City Slickers, The Perfect Storm, 300, Happy Feet, Beyond Sunrise, and Easy A, to name just a few.

Recent Creative, Scholarly Work and Publications

Consultant for the marketing and distribution for an animated version of the 1976 film, "Jesus." I'm providing gratis advise and referrals to Geoff Peters, a former Dodge Alum and student of Janell Bassett. I've recommended Geoff to my colleague Professor Russell Schwartz to partner in bringing the film to market in 2024.
Supervising the marketing efforts for Chapman Filmed Entertainment production "Static" (aka "Station.) Mentoring Allie White, student marketing coordinator and incorporating poster and trailer design into PRA-329 "Film Advertising."
Wrote, produced and edited trailer "rip-o-matic" for "Black Hole," starring Dwayne Johnson for STX Entertainment.
Wrote, produced and edited trailer for "6 Below" starring Josh Hartnett and Mira Sorvino for producer Tucker Tooley and eOne Distribution.
Produced the Women in Focus Achievement Reel, supervising four editing students and one staff employee from Dodge. The reel is shown at the annual conference in the spring.
Produced Trailer for the feature documentary "Parnelli Jones," for producer Travis Knox.
Produced Show Reel for Dodge College's "Women in Focus" event.
Produced Show Reel for Dodge College's "Women in Focus" event.