Dr. Cynthia West

Dr. Cynthia West is the Director of the Leatherby Center for Entrepreneurship and Business Ethics, and Clinical Associate Professor at Chapman University.

After spending 30 years as a sales and marketing leader for tech startups, she returns to her roots in academia. As Director, in just one year, Dr. West has re-invigorated the Center by raising over $2.2 million dollars in external funding, launched 8 new programs for entrepreneurs, and secured a grant that opens the Center doors to any community entrepreneur. For these and other accomplishments, she won Mentor of the Year 2024 from Women in the Housing & Real Estate Ecosystem (NAWRB) and Partner of the Year 2024 from the Brea Chamber of Commerce.

During her tech startup years, Dr. West had two successful startup exits. TestDrive, a try before you buy software platform, was sold to R.R. Donnelley & Sons in just 14 months. She and her co-founders took Audio Highway, an audio on demand platform and MP3 player, public in just 3 years. She helped Project Insight, an Irvine-based project management solution, convert from a professional services company to a SaaS software company with recurring revenue. She led a turnaround team at PROS, an AI revenue management solution, to close the company’s biggest deal in its 30-year history, with Lenovo. Then, in the middle of the pandemic, as VP of Global Sales, she led the team that closed Fresco’s biggest customer in its 12-year history, completely via remote.

Dr. West is the author of Techno-Human Mesh: The Growing Power of Information Technologies, in 2001. This book predicted the social and political challenges in the tech industry 25 years ago.

She is a citizen of the world, having lived in Spain and France. She speaks Spanish and French conversationally.