• Chapman students reviewing advertisements
Dodge College of Film and Media Arts

BA in Public Relations, Advertising and Entertainment Marketing

» Public Relations, Advertising and Entertainment Marketing

In this program, you’ll learn all aspects of planning, developing and executing effective communication campaigns.

Everything you learn will help you become a compelling storyteller for businesses looking to connect with their audiences. Graduates can work in nearly any aspect of the industry: from corporations to nonprofits to advertising agencies to public relations firms to entertainment marketing. Everyone’s got a story to tell. 

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Where This Degree Will Take You

After finishing the program, you’ll be prepared to succeed in public relations, advertising or entertainment marketing. This is because you’ll be able to:

  • Demonstrate effective written, oral and visual communication skills.
  • Use stories and visual mediums to communicate effectively with various audiences.
  • Understand effective PR, Advertising, and Entertainment Marketing tactics and apply them within a comprehensive PR, Advertising, or Entertainment Marketing plan.
  • Think critically about the economic, social, technological, political, persuasive and ethical factors that affect PR, Advertising, and Entertainment Marketing decision-making.

Our Dodge College career advisor helps both students and alumni develop and achieve their career goals. For more information on opportunities and outcomes, visit our Dodge College Career Services webpage.

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Program Faculty

Dodge College faculty draw on vast industry experience as they help you develop your communication and marketing skills. Not only will you be in contact with your professors for classes, you are also assigned a faculty member as a Dodge College adviser.

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Industry Internship Opportunities

Internships are a great way to earn academic credit and gain professional experience. Your dedicated Dodge College Career Advisor will help you find and land the position that best suits your interests and goals.  

Over the last two years, Public Relations and Advertising students have interned with more than 200 different organizations. Some organizations where our students work include:
Katie Page
Katie Page
Public Relations, Advertisement and and Entertainment Marketing Alumna
As a Brand Journalist/Blogger intern at Kashi, Katie Page got to pursue her passions and see her writing on the back of a multinational food product.

Dodge College’s Study Abroad Programs

Stories are everywhere, so Dodge has developed study abroad programs for you to gain filmmaking experience around the world. Our Interterm (January semester) programs are popular short-term options; semester and year-long options are also available.

To provide these experiences to as many students as possible, we offer scholarships to help cover the costs of studying in another country.

Dodge College’s International Opportunities >>

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Preeti Singh
Preeti Singh
Public Relations and Advertising Major
Preeti Singh landed a social media internship with HBO Max in summer 2020. Here's how she and her fellow Panthers took the brand's TikTok to the next level.

Student Clubs and Organizations

Dodge College has two very active clubs for students: Chapman Ad Club and PRSSA, the Public Relations Student Society of America. Each group offers a variety of speakers, field trips and social opportunities.

Additionally, Chapman Ad Club and PRSSA sponsor two national competitions in which our students regularly participate: the National Student Advertising Competition (NSAC) and the PRSSA Bateman Case Study Competition.

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Circle Advertising
Circle Advertising is a team of Dodge students who compete in AAF's annual NSAC Competition. The team is currently ranked third in the nation. Learn more about how they did it.

Admission & Tour Information

All applicants to Dodge College are required to submit the Common Application as well as a Creative Supplement. You only need to submit materials for your first choice major; any other materials submitted will not be reviewed. You can learn more about applying here.

While you consider Dodge College, we hope you will also have time to visit for a:

  • Dodge College Tour: These 45-minute tours are given by current students. They cover all academic programs, an inside look at our facilities and provide opportunities to ask questions.
  • Campus Tour and Information Session: You will get to see more of campus and the residence life area. These are offered directly after Dodge tours.

Talk to a Current Student

Want to learn more about the program or student experience? Reach out to a current PR, Advertising and Entertainment Marketing student! They would be happy to answer whatever's on your mind.

Related Programs

Chapman encourages you to explore your interests wherever they take you. Many students interested in PR and Advertising are also curious about:

You can explore all of Chapman’s undergraduate majors and minors with our program finder.

Contact Us

Dodge Admission Inquiries
(714) 997-6996
Marion Knott Studios, 3rd Floor (Room 343)

For other questions, visit our Contact page.

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