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School of Communication

» B.A. in Strategic & Corporate Communication

The Strategic and Corporate Communication major emphasizes communication theory and practice associated with the advancement of an organization's mission, services, and vision through persuasive messaging in the broad organizational context, by exploring the purposeful use of communication. The goal is to educate students so they know how to create active, interested knowledgeable audiences out of latent audiences, so that organizational goals can be reached. Armed with the necessary skills, the student becomes a professional communicator whose charge is to credibly promote the organization's corporate agenda.

Students will learn to apply strategic communication techniques in specific types of organizational settings including for-profit, not-for-profit and in government organizations. The skills obtained are applicable in broad variety of industries and settings. These include, but are not limited to, organizations seeking internal change, organizations promoting social change, international organizations, and health-related organizations. Students in this major will also explore crisis communication and political messaging, which will lead them to become ethical and culturally sensitive communicators.

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Degree Requirements

The B.A. in Strategic and Corporate Communication emphasizes an evidence–driven approach to advance an organization's mission, services and vision through persuasive messaging. This approach involves a rigorous application of communication theory and practice. The goal is to train students to gather evidence relevant to organizational or corporate goals, design and communicate effective messages and analyze the data associated with the outcomes. Students will learn to deploy theory–driven strategic messages in organizational and corporate settings, including for–profit, non–profit and government organizations. The competencies obtained apply to a broad variety of industries and settings.

Departmental requirements

  • Substitutions for required courses are not permitted without approval of the department chair.
  • Majors must maintain a GPA of 2.500 or higher in the major. All courses in the major must be taken for a letter grade with a "C" or higher.
  • To enroll in 300 and 400 level courses for COM and SCC, students require a minimum of grades in: SCC 100 (B–), SCC 295 (C).

To see a full description of the Strategic & Corporate Communication program view the course catalog.

Career Opportunities

Graduates of the Strategic & Corporate Communication program enjoy a variety of careers. Some samples include:

  • Advertising and Marketing Specialist
  • Public Opinion Researcher
  • Account Executive
  • Sales Manager
  • Media Planner
  • Social Media Manager
  • Organizational Consultant
  • Strategic Communication and Campaign Consultant
  • Corporate Spokesperson
  • Corporate trainer
  • Communication consultant and Spokesperson for Federal Government Agencies and Non-Profits
  • Strategic Communication manager
  • Audience analyst
  • Community Relations Specialist
  • Internal Communication Director
  • Public Opinion Research
  • Marketing Associate
  • Hospital Director of Communication
  • Health Communication Analyst
  • Communication Manager for Federal Health Agencies
  • Medical Center Publications Editor
  • Activities Director
  • Fundraiser
  • Social Media Marketing Specialist
  • New Media Researcher
  • Multicultural Communication Specialist
  • Trainer in Conflict Management
  • Customer Relations

For more information on these and other careers related to the Strategic & Corporate Communication major, visit Career and Professional Development

Change of Major

If you are a current Chapman University student and are looking to change your major or declare a major, please fill out this form.

Change of Major/Minor Application »