» Our Strategic Plan - The Argyros School Value Proposition

The mission of the George L. Argyros School of Business and Economics (ASBE) is to develop business leaders who create value for their organizations by blending sound economic reasoning and a global perspective with the qualities of individual initiative, analytical skill, accountability, effective communication and integrity. The Argyros School distinguishes itself by providing students and alumni with unmatched access to exceptional teachers and scholars, a network of top executives and opportunities for practice-based business education in one of the nation's most dynamic business communities.

The Argyros School is widely recognized as an outstanding institution. As we always look to continuously improve, we must leverage our existing strengths to position the Argyros School to compete and succeed at an even higher level in business education. We must: 1. retain and recruit top faculty, 2. attract great students, 3. expand and improve student education and services to transform students into high quality business professionals, 4. place our students in high quality internships and full time careers and 5. build a prominent reputation in the academic and business communities.

In the fall of 2018, we completed a deep strategic analysis of our progress in these five areas to assess where we should focus our resources to improve on our success to date.  We began implementation of the new strategy in January 2019. 

The strategy includes five key areas of focus, developed based on what we learned in assessing our progress.  The five areas are – National Recognition, Continuous Improvement of Academic Programs, Development of an M.S. in Real Estate, increase our Behavioral Finance reputation and continued offering of an Unparalleled Personalized Education.

+ - National Recognition

Tactics

  • Add Nationally Recognized Faculty
  • Track Alumni Success
  • Create niches in Behavioral Finance and Real Estate
  • Increase hosting of intimate, academic conferences
  • Continual publishing in Top Tier Journals
  • Host High Profile Industry Events
  • Showcase ASBE Impact with Marketing and Social Media

Performance Indicators

  • National rankings
  • Academic Publications and Citations
  • Percentage of Students from outside of Orange County
  • Percentage of Alumni working outside of Orange County
  • Graduate Enrollments

+ - Continuously Improve Academic Programs

Tactics

  • Analyze and Leverage Assurance of Learning Data
  • Increase number of Data Analytics courses offered
  • Entrepreneurship Core
  • New Director of MS in Accounting program

Performance Indicators

  • Assurance of Learning feedback
  • Job Placement Success (average salaries, percentage of students with offers at graduation)
  • Recruiter Surveys
  • CFA & CPA pass rates
  • Student Satisfaction
  • Participation in co-curricular activities

+ - M.S. in Real Estate

Tactics

  • Hosting Think Tanks
  • Engage Professional Network of Alumni
  • Launch MS in Real Estate degree
  • Add Full-time Faculty

Performance Indicators

  • Enrollment numbers
  • Job Placement Success (average salaries, percentage of students with offers at graduation)
  • Financial Support
  • Conference Participation
  • Publications in academic and practitioner journals

+ - Behavioral Finance

Tactics

  • Add Senior Faculty
  • Host intimate, Professional and Academic Conferences
  • Host Speaker Series with Accomplished Professionals and Academics
  • Cross-discipline Collaboration

Performance Indicators

  • Publications in Academic Journals
  • Presentations and Keynote Speeches Given
  • Other Intellectual Contributions
  • Conference Participation
  • Finance Student Placement Outcomes

+ - Unparalleled Personalized Education

Tactics

  • Integrate Career & Academic Advising
  • Develop Professional Skills
  • Increase Alumni & Professional Engagement
  • Executive Coaching Available for Students
  • Placement Results

Performance Indicators

  • Placement Outcomes
  • Alumni & Student Participation in Hosted Events
  • Student Satisfaction