The mission of the George L. Argyros School of Business and Economics (ASBE) is to develop business leaders who create value for their organizations by blending sound economic reasoning and a global perspective with the qualities of individual initiative, analytical skill, accountability, effective communication, and integrity. The Argyros School distinguishes itself by providing students and alumni with unmatched access to exceptional teachers and scholars, a network of top executives, and opportunities for practice-based business education in one of the nation's most dynamic business communities.
The Argyros School is widely recognized as an outstanding institution. As we always look to continuously improve, we must leverage our existing strengths to position the Argyros School to compete and succeed at an even higher level in business education. We must: 1. retain and recruit top faculty, 2. attract great students, 3. expand and improve student education and services to transform students into high quality business professionals, 4. place our students in high quality internships and full time careers, and 5. build a prominent reputation in the academic and business communities.
In the fall of 2012, we completed a deep strategic analysis of our progress in these five areas to assess where we should focus our resources to improve on our success to date. We began implementation of the new strategy in January 2013.
At the time, our vision for the George L. Argyros School of Business and Economics was to be counted among the 50 best business programs in the country. Within a short three years, we reached "top 50" status for both the part-time MBA program and undergraduate business program on Bloomberg Businessweek's list. In addition, our undergraduate U.S. News and World Report ranking rose 36 spots, which our full-time MBA program rose 16 spots on the same list.
The strategy includes three key areas of focus, developed based on what we learned in assessing our progress. The three areas are – Program Excellence, Industry Partnerships, and Brand Prominence.