
»Our Team

Cynthia West
I’m a serial entrepreneur with 30+ years of sales and marketing leadership experience in tech startups. I’ve had 2 successful exits, one with TestDrive, a patented try before you buy software store, which was acquired by communications giant, R.R. Donnelley & Sons. The second was Audio Highway, a patented internet audio platform that preceded the iPod by 10 years! The team took this company IPO in 3 years. Another startup was backed by E&Y with $7m in funding but did not launch. The last is an ongoing interest.
In between, the startups, I did a stint for PROS, an AI revenue and pricing software solution, and was their first female VP of Sales. Also, I helped a small professional services company turn into a SaaS project management solution, Project Insight, and still serve on the Board there.
In 2023, I decided it was time to return home to my roots in academia, to give back to the next generation of entrepreneurs. When I was in my 20s, I pursued a Ph.D. and took another path into business. Yet, I promised to return one day – and that day arrived in June 2023.
Now, I serve as the Director of the Leatherby Center for Entrepreneurship and Business Ethics, and teach entrepreneurship as an Associate Professor at Chapman University. We were blessed to have received the CalOSBA grant designating our center as the Accelerate California Inclusive Innovation Hub. This allowed us to open our doors to the wider southern California community of founders. Our initial grant has inspired others to give to our cause, and now we have raised $2.2 million (feel free to join the movement)!
We have launched 8 programs that support underserved communities like female founders, veterans, people with disabilities and more to utilize entrepreneurship for economic empowerment.
I enjoy public speaking and writing on my Substack - Phi Beta Kappa Philosopher.
Every day, we are ‘doing the work’ and grateful to be able to give back!

Mario Reza

Kiara Hastings

Kendal Roney
Kendal Roney, a spirited junior at Chapman University, devotes her time in the realm of business with a focus in Entrepreneurship and Cultural and Creative Industries/Visual Journalism. Her passion to pursue these studies is fueled by her drive to help others. She is a proud part of the team at the Leatherby Center, dedicated to promoting a place of drive and inspiration through creative mediums such as email campaign development, flyer design, and content creation.
Kendal is also a Chapman Ambassador, fidelity chair of Gamma Phi Beta, and an active member of Chapman’s Entrepreneur Organization. She hopes to utilize these experiences to propel her own ventures in health and wellness and beyond.

Maddie Casserly
