Dr. Riva Tukachinsky (Ph.D., University of Arizona) is an assistant professor in the Department of Communication Studies and M.S. program in Health and Strategic Communication at Chapman University in Orange, CA. She studies media psychology, namely how individuals choose, comprehend and can ultimately be influenced by media.
In 2014 Dr. Tukachinsky started a media literacy program that is offered as a service learning course for Communication Studies majors. The goal of the program is to offer parents and caregivers information about media to assist them in making informed media choices and refine their use of media as an opportunity for a meaningful family discourse. Parents and caregivers have the unique position to instill in children lifelong media habits and help them grow to be sophisticated, critical and savvy media consumers. Please visit our website.
Chapman University students who have successfully completed classes in media effects or mass communication theory have the opportunity to work with her on this community-based project partnering with organizations such as public libraries and schools. Students take a major part in developing the program, promotion, delivering the presentations and program assessment. You can read more about students’ experiences on a Chapman University blog post by a student who worked on the project in an independent study and the service learning class.
Dr. Tukachinsky teaches classes in the domain of media effects and mass communication theory, media literacy, education-entertainment (i.e., using entertainment programs to promote health and pro-social outcomes) and media research methodologies. She enjoys combining teaching and research, bringing research projects into the classroom and mentoring students on their own research projects.
Here are just a few examples of her recent research projects: