Dr. Pradip Shukla
The George L. Argyros School of Business and Economics
Expertise: Operations Management; Production Management; Supply Chain Management
Office Location: Beckman Hall 307C
Phone: (714) 997-6817
- California State University, Long Beach, Bachelor of Arts
California State University, Long Beach, Bachelor of Science
University of California, Los Angeles, Master of Education
California State University, Long Beach, Master of Business Admin.
University of Southern California, Master of Science
University of California, Los Angeles, Ph.D.
Associate Professor of Management. Ph.D., University of California, Los Angeles. Shukla’s teaching focuses upon growing entrepreneurial ventures, business consulting, and operations management. He has received professional C.P.I.M. Certification (Certified in Production and Operations Management) from APICS (the Association for Operations Management). His research interests focus upon the application of conjoint/tradeoff analysis to understanding and improving managerial decision-making. In addition to having served as a director and consultant to corporations, Dr. Shukla is a reviewer of professional journals.
Recent Creative, Scholarly Work and Publications
1. “A Conjoint Analysis of Tradeoff Preferences in Green Homebuilding Practices in the United States,” Proceedings of the International Academy of Business Research Fall 2019 Conference, July 31, 2019 Niagara Falls, Ontario, Canada
“A Conjoint Analysis of Millennial Tradeoff Preferences in Increasing Sustainable Materials Use in US Homebuilding,” Proceedings of the International Conference on Social Sciences, Business, Economics, and Management Studies, March 25, 2018 Bangkok, Thailand
Published Paper in Referred Journal: “Lid Superior Case and Teaching Notes,” Journal of Business Case Studies, October 2018. Co-authored with Monica Shukla, Associate Dean Brandman University
Expert Opinion on 2018 Best and Worst Cities for Hispanic Entrepreneurs, published on Wallethub.com April 26, 2018.
"Using a Tools Reflections Paper Assignment to Teach the Relevance of Applications of Operations Management," Proceedings of the 2016 International Organization of Social Sciences and Behavioral Research, August, 2016 New Orleans, LA. Co-authored with Monica Shukla, Associate Dean Brandman University
"Small Business Policy Index Traction And Movement Update 2000 to 2016," International Business and Economics Research Journal, September/October 2016 Volume 15, Number 5 pp.259-264. Co-authored with Monica Shukla, Associate Dean Brandman University
"An Analysis of Key State Policy Measure Changes That Result in Significant Increases and Decreases in State Business Policy Index Rankings,” Proceedings of the 2015 Western Decision Sciences Institute Annual Conference, April, 2015 Maui, Hawaii
"An Analysis of Gender and Major Differences Upon Undergraduate Student Attitudes About Community Service Learning," Contemporary Issues in Education Research, Volume 7, Number 1, pp.39-44. Co-authored with Monica Shukla, Assistant Professor, Brandman University
"Small Business Survival Index Traction and Movement in Rankings of States (2000-2013)," Journal of Business and Economics Research, Volume 12, Number 2, pp. 153-158. Co-authored with Monica Shukla, Assistant Professor, Brandman University
"Small Business Survival Index Stability and Movement in Rankings of States 2004-2010: Rigidity in Changes in State Rankings," Proceedings of Association for Global Research Annual Conference 2011, November, 2011 Newport Beach, Ca
“Jane’s Healthy Gourmet: A Case on Sustaining Entrepreneurial Growth,” Case and Teaching Notes, Journal of Business Case Studies March/April 2010, V. 6, N. 2, pp. 1-8
Published Paper in Referred Journal: How Entrepreneurial Firms Prosper while Larger Firms Crumble, International Journal of Business and Management, Vol. 4, No.3 March, 2009.
“Entrepreneurial Firms Prosper While Larger Firms Crumble,” Chapman University Economic and Business Review, December, 2008 Volume 27, Number 1.