headshot photo of Dr. Jonathan Hersh

Dr. Jonathan Hersh

Assistant Professor
The George L. Argyros School of Business and Economics
Expertise: Economics of Information Systems; Online Media Strategy and Online Piracy; Digital Platform Strategy; Development Economics; Machine Learning and Predictive Modeling; Applied Deep Learning
University of Chicago, Bachelor of Arts
University of Pennsylvania Wharton School of Business, Master of Science
Boston University, Ph.D.


Jonathan Hersh is an assistant professor of economics and management science at the Argyros School of Business at Chapman University. His research interests include the economics of information systems, digital transformation of businesses, technology in developing economies, and the application of predictive models on business and management processes. He frequently consults with businesses and international organizations on how to build predictive models to augment data-driven decision making. His work often focuses on using machine learning to fill “data gaps” to help inform management processes, some of which include using AI applied to satellite imagery.

Professor Hersh teaches courses in machine learning and data science for managers to undergraduates and MBAs. His classes focus on creative applications of AI and machine learning, in addition to hard coding and technical skills. Previously he was a lecturer at MIT and Wellesley College. He is a graduate of the University of Chicago, University of Pennsylvania and Boston University.

Recent Creative, Scholarly Work and Publications

Brett Danaher and Jonathan Hersh. (2020). Whom Should Anti-Piracy Enforcement Actions Target? Evidence from the MegafilmesHD Shutdown in Brazil. Under review