Dr. Charlene Chu
Assistant Professor
The George L. Argyros College of Business and Economics
Expertise: Consumer Behavior; Judgment & Decision Making; Consumption Experiences;
Email: cchu@chapman.edu
- Scholarly Works:
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Digital Commons
- Education:
- University of California, Berkeley, Bachelor of Arts
University of California, Los Angeles, Master of Arts
University of California, Los Angeles, Ph.D.
Recent Creative, Scholarly Work and Publications
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Chu, C. K., & S. B. Shu. (2023). Mementos and the endowment effect. Journal of Behavioral Decision Making, 36(1). http://doi.org/10.1002/bdm.2295
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Chu, C. K. (2022). Savoring and the experiential advantage: Savoring beliefs determine consumer happiness from experiential versus material purchases. Personality and Individual Differences, 195(4). http://doi.org/10.1016/j.paid.2022.111636
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Bentley, K., Chu, C., Nistor, C., Pehlivan, E., & Yalçin, Y. (2021). Social media engagement for global influencers. Journal of Global Marketing, 34(3), 205-219. https://doi.org/10.1080/08911762.2021.1895403
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Chu, Charlene K. (2018). Psychological Ownership in Hoarding. In J. Peck and S. B. Shu (Eds.), Psychological Ownership and Consumer Behavior. New York: Springer. doi: 10.1007/978-3-319-77158-8_8