»BS in Business Administration, Marketing

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In the Business Administration, Marketing program at Chapman, we connect your classwork with real-life marketing decisions.

Here, you will learn the ins and outs of the modern marketing landscape. You'll study what marketing looks like across diverse industries and regions.

Faculty members bring expertise across social media, analytics, entertainment and entrepreneurship. You'll hone skills in content creation, consumer research, marketing analytics and more.

Students working on computers in a finance class.

In this program, you will:

Learn advanced marketing techniques.
Build a foundation in modern marketing techniques and technologies alongside your peers and professors.
Gain a global perspective on marketing with international-focused experiences and the option to study abroad.
Make business connections and start building your professional network before you graduate.

Students looking at a laptop in a conference room.

By the time you graduate, you will be able to:

Begin your career in brand management, strategic marketing, content creation, affiliate management, marketing analytics, advertising management and more.
Pursue roles in brand management, strategic marketing, content creation, marketing analytics and related fields.

Apply to Chapman

Learn how to apply to Chapman and get started on your application on our How to Apply page.

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Meet your advisors

As a Marketing student at Chapman, you will have a team of dedicated advisors here to support you academically and help you get all you can out of your Chapman experience.

Meet advisors

Visit the Chapman campus in person or virtually

Want to see Chapman for yourself? Join us for a tour of campus. We have in-person tours if you're in the area, as well as virtual visit options.

Schedule an in-person visit

Take a virtual tour

Or check out the Chapman campus from wherever you are

You can explore the Chapman campus virtually with this interactive, 360-degree tour.

You'll start the tour in the Argyros College of Business and Economics. From there, you'll be able to explore the rest of the Chapman campus.

Launch Experience

Explore careers in countless roles

Four students talking in a conference or study room.

A BS in Business Administration, Marketing can help you go into roles like:

Advertising manager.
Affiliate manager.
Brand manager.
Content creator.
Marketer.
Marketing analyst.
And more.

Study abroad and away

A global perspective goes a long way in today’s business world, and learning about international business is essential. That’s why we encourage business students to take their education abroad — and you can too. At Chapman, you will get the chance to:

Study abroad for a full semester or year at a school in another country.
Take a travel course where you will take a class in another country or part of the United States with your Chapman classmates.
Intern abroad and get to know what it’s like to work in another country.

Featured program: Walk Down Wall Street

Seven Days. Six companies. And maybe a Broadway show or two along the way.

Walk Down Wall Street is a popular travel course where you will visit New York City and network with the leading finance professionals. Plus, you’ll tour the New York Stock Exchange, NASDAQ MarketSite and much more. Who knows? You may even grow your network and find job opportunities.

Entrepreneurship opportunities

Our Ralph W. Leatherby Center for Entrepreneurship and Business Ethics is where you’ll gain the business acumen to match your passion. At the Leatherby Center, you can:

Learn from successful entrepreneurs and businesspeople.
Turn your ideas into real business plans in the Launch Labs, our on-campus startup incubator.
Form your own startup with your fellow Panthers.
Learn how to launch your career — no matter what you’re passionate about.
Join Panther Cage Match, a pitch competition that gives you a shot at funding from investors.

Explore hundreds of clubs on campus

Chapman has hundreds of clubs and student organizations right on campus dedicated to almost any interest you can imagine, including psychology.

At Chapman, our student-led business clubs and organizations give you opportunities to:

Enhance your leadership skills.
Build relationships with peers and alumni.
Network with business leaders through exclusive events.

We're also home to the Greek organizations Alpha Kappa Psi and Delta Sigma Pi. These are two co-ed professional fraternities. They're a great way to gain experience and make connections in the world of business, while making friends and colleagues along the way.