» Cory J. O'Connor
Assistant Professor

Lawrence and Kristina Dodge College of Film and Media Arts
Cory J. O'Connor
Office Location:
Marion Knott Studios 352
Phone:
(714) 628-7357
Email:
Education
University of Southern California, Bachelor of Arts
Harvard University, Master of Business Administration in Marketing
Biography
Cory O'Connor loved his nine years at The Disney Channel "promoting a brand I absolutely believed in" through a perfect marriage of marketing and creativity.  As Senior Vice President of Synergy, Programming and Communications, O'Connor managed public relations, corporate synergistic activities, and on-air marketing and branding.

A graduate of the Harvard Business School where he studied marketing, O'Connor believes, as his father, a direct marketing pioneer with Carter Hawley Hale's Sunset House, used to tell him—the future is in marketing.  "The marketing plan drives a business," he says, "but it's creativity that animates the marketing plan."

Bringing his creative marketing instincts to entertainment, O'Connor has also worked for HBO, several Internet start-ups and the American Film Institute.  Along the way, he launched Disney's American Teacher Awards, set up a national literacy promotion for The Disney Channel's 10th anniversary, and much more.

With so many choices available in the marketplace today, reaching the consumer depends on breaking free of traditional marketing techniques.  "You have to be creative," he says.  "You have to look at what's been done, and, put your own twist on it—break the rules. And you should have fun. This is the entertainment business, after all."

Recent Creative, Scholarly Work and Publications
Between 2005 and 2011 I provided all content for the blog "Leprechaun Lexicon." In the fall of 2011 I retired Leprechaun Lexicon and launched Steve Jobs Colorized Me. As of September 6, 2013 I have posted 177 entries on Steve Jobs Colorized Me.
Since April 2009 I have used Twitter as both a teaching tool as well as a platform to speak with students, colleagues, and other Social Media enthusiasts. As of September 6, 2013, I have posted 23, 938 Tweets.
Since 2010 I have published 6,483 photographs (as of September 6, 2013) about Chapman, PRA, NSAC, and Orange County in the Flickrstream called "Eye on OC."
On June 29, citing my experience teaching in Singapore as a case study, I gave a presentation on the use of Social Media at the Orange County Register’s Santa Ana headquarters to an audience of 200 attending Orange County’s Third Social Media Day.
Pro bono marketing consultancy with proprietor of Laughter Yoga, a non-profit dedicated to improving people's lives. Project consisted of weekly meetings, projects, assignments, and discussions.