preheaderMasthead Learning at Chapman
Learning at Chapman
BA Strategic and Corporate Communication
Learning at Chapman
BA Strategic and Corporate Communication
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Program Learning Outcomes
- Argyros College of Business and Economics
- Attallah College of Educational Studies
- Crean College of Heath and Behavioral Sciences
- College of Performance Arts
- Dodge College of Film and Media Arts
- Fowler School of Engineering
- Fowler School of Law
- School of Communication
- Schmid College of Science and Technology
- School of Pharmacy
- Wilkinson College of Arts, Humanities, and Social Sciences
» BA Strategic and Corporate Communication Learning Outcomes
- Use communication research methods to gather evidence relevant to organizational goals, use quantitative and qualitative data to inform strategic messages in organizational settings, and analyze the data associated with the outcomes.
- Create high-quality, compelling documents which demonstrate ethical use of sources to critically analyze, evaluate, and design messages related to organizational practice that integrate theories of strategic communication.
- Design and deliver oral strategic messages supported with evidence appropriate to the topic, purpose, and audience.