»From Recipe to Retail: An Entrepreneur’s Workshop on Strategies for Success in Bringing a Food Product to Market

September 26 -27, 2014
Chapman University

Designed especially for early stage entrepreneurs, this workshop will provide a roadmap on bringing a food product to market.   Participants will learn how to start a food business including developing a winning formulation, finding a manufacturer, negotiating with brokers and distributors, writing an effective business plan, obtaining capital backing, and marketing most effectively to ensure that their product will succeed in the marketplace.

“The single most important thing I did before launching my relish business was to attend the Chapman University workshop. This class gave me all the necessary information  I needed to get up and running. I highly recommend this short course to anybody who is serious about getting into this industry.”

- Jim Brown, owner of Jim Brown’s Relish

  • Registration
  • Agenda
  • Directions and Parking
  • Accommodations
  • Contact Us
  • Registration for the Food Entrepreneur's Workshop is now open, register now

  • Official registration will be available in early June.  Tentative schedule is below.

    Friday, September 26, 2014

    8 a.m. - 8:30 a.m. Registration
    8:30 a.m. - 9 a.m. The Mindset of an Entrepreneur
    9 a.m. - 10 a.m. Consumer Research and Commercializing the Formulation
    10 a.m. Break
    10:15 a.m. - 11:15 a.m. Nutrition Labels and Health Claims
    11:15 a.m. - 11:45 a.m. Package Design
    11:45 a.m. - Noon Regulatory Compliance: Orange County Environmental Health
    Noon - 1 p.m. Lunch
    1 p.m. - 2:15 p.m. Production Options and Protecting Your Idea
    2:15 p.m. - 3 p.m. Commercial Kitchens and Co-Packers
    3:15 p.m. Break
    3:30 p.m. - 4:45 p.m. Brand Positioning and Channels for the Sale of Your Product
    4:45 p.m. - 5:15 p.m. Dialogue with a Retail Buyer
    5:15 p.m. - 6:30 p.m. Networking Reception

    Saturday, September 27, 2014

    8:30 a.m. - 9:15 a.m. Understanding Financial Statements, Securing Financing
    9:15 a.m. - 10:15 a.m. Working with Brokers and Distributors
    10:15 a.m. Break
    10:30 a.m. - 11:30 a.m. E-Commerce/Social Commerce/Crowd Funding
    11:30 a.m. - 12:30 p.m. Lunch
    12:30 p.m. - 1:45 p.m. The Lean Start-Up
    1:45 p.m. - 2:15 p.m. Break
    2:15 p.m. - 3:15 p.m. Developing and Growing Your Business
    3:15 p.m. Break
    3:30 p.m. - 5 p.m. The Business of Doing Business
    5 p.m. Wrap Up
  • Location

    Chapman University
    One University Drive
    Chapman University
    Orange, CA 92866

    Campus Map

    Travel Information

    Chapman University is in Orange, California, CA 92866. The local airport is Orange County Airport (SNA) which is 11 miles from the university and is a good choice for domestic flights. Convenient shuttle service to Chapman University and hotels in Orange is provided e.g. by supershuttle.com, and taxi service is also available. (An alternative domestic airport is Long Beach Airport LGB, which is 20 miles from Chapman and also has shuttle service to Orange.)

    Los Angeles International Airport (LAX) is 40 miles from Chapman University. There are several shuttle services that provide convenient transportation from LAX to Chapman University and/or the recommended Ayres Inn Hotel in Orange. E.g. advanced booking at shuttletolax.com or supershuttle.com provides even better prices than selecting a shuttle service on arrival.

    For participants who arrive by car, driving directions to Chapman University are available at online

    From Ayres Inn:

    • Take Chapman Avenue East to traffic circle (Glassell St.)
    • Exit the third exit off the traffic circle (Glassell St. NORTH)
    • Take Glassell St. NORTH to University Drive
    • Turn right on Walnut Ave.
    • Enter Lastinger Parking Structure on right


    Parking permits will be emailed to all registered guests.

    Visitors may park in the Argyros Parking Lot (located on Center Street). Be sure to place the permit face-up on your dashboard.

    Parking Map

    Campus Map

  • Dietary Accommodations

    We are happy to accommodate our guests with vegetarian, vegan, and gluten-free meal options when requested. Please let us know of any dietary restrictions that you have by emailing fostu01@chapman.edu.


    A special conference rate of $99 per night has been arranged for participants of the Food Entrepreneurs Workshop. The conference rate includes complimentary full American breakfast, parking and high speed internet.

    Ayres Inn Orange 
    3737 West Chapman Avenue
    Orange, CA 92868
    (800) 706-4885 or (714) 978-9168

    To reserve a room at the conference rate, please use this Ayres Hotel Reservation link.

  • Tamar Serapian
    Graduate Assistant, Food Science Program
    Chapman University
    One University Drive
    Orange, CA  92866