» Dr. Jake Liang
Assistant Professor

Wilkinson College of Humanities and Social Sciences
Department of Communication Studies
Dr. Jake Liang
Office Location:
Doti Hall 206
Office Hours:
Fall 2014: Mon./Wed. 2:15-5:15 p.m.
Email:
Education
California State University, Long Beach, Master of Arts in Communication Studies
Michigan State University, Ph.D.
Biography

Yuhua (Jake) Liang’s research relates to persuasion in communication contexts enabled by technology. These contexts include Web 2.0 websites, social media platforms, online product reviews (e.g., Amazon.com), teacher rating systems (e.g., RateMyProfessors.com), and computer agents (e.g., Siri). His research follows three foci related to (1) understanding the theoretical mechanisms of how technology-enabled communication processes converge, (2) delineating conditions under which persuasive effects are enhanced and hindered, and (3) applying strategic messages to create practical change (e.g., health-outcomes, consumer attitudes and behavior). To address these foci, he employs primarily quantitative methods such as experiments and surveys. Jake has also utilized automatic linguistic analyses and data scraping methods. Jake has published in Journal of Communication, Journal of Computer-Mediated Communication, Computers in Human Behavior, Media Psychology, and Journal of Language and Social Psychology.

Jake enjoys working with undergraduate students in collaborative research teams. Jake currently works with students on promoting engagement of online content, understanding message virality, and testing mechanisms responsible for the effects of digital self-representations (e.g., avatars).

Recent Creative, Scholarly Work and Publications
Liang, Y, & Walther, J. B. (forthcoming). Computer-mediated communication. International Encyclopedia of Social and Behavioral Sciences, 2nd Edition.
Liang, Y., Bejerano, A., Kearney, P., McPherson, M.B., & Plax, T. G. (accepted). The effect of peer and online sources of information on student course selection and impressions towards prospective teachers. Western Journal of Communication.
Donohue, W. A., Liang, Y., & Druckman, D. (2014). Validating LIWC dictionaries: The OLSO I Accords. Journal of Language and Social Psychology, 33, 282-301. doi: 10.1177/0261927X13512485
Liang, Y., DeAngelis, B. N., Clare, D.D., Dorros, S. M., & Levine, T. R. (2014). Message characteristics in online product reviews and consumer ratings of helpfulness. Southern Communication Journal.
Hitt, R., Smith, S., Gidley, R., & Liang, Y. (2014) Traditional versus social networking routes for organ donation registrations in a competition-based campaign. Journal of Communication in Healthcare: Strategies, Media and Engagement in Global Health, 7, 197-207. doi: 10.1179/1753807614Y.0000000060
Liang, Y., Lee, S. A., & Jang, J. (2013). Mindlessness and gaining compliance in computer-human interaction. Computers in Human Behavior, 29, 1572-1579. doi: 10.1016/j.chb.2013.01.009
DeAndrea, D. C., Tong, S. T., Liang, Y., Levine, T. R., & Walther, J. B. (2012). When do people misrepresent themselves to others? The effects of social desirability, ground truth, and accountability on deceptive self-presentations. Journal of Communication, 62, 400-417. doi: 10.1111/j.1460-2466.2012.01646.x
Walther, J. B., Liang, Y., Ganster, T., Wohn, Y., & Emington, J. (2012). The effect of online reviews and helpfulness ratings on consumer attitudes: Application and test of congruity theory to multiple web 2.0 sources. Journal of Computer-Mediated Communication, 18, 97-112. doi: 10.1111/j.1083-6101.2012.01592.x.
Bell, H., Donohue, W., Liang, Y., Cettin, M., & Kim, J. (2012). Osteopathic medical student learning competency. Family Medicine, 44, 194-201.
Walther, J. B., Liang, Y., DeAndrea, D., Tong, S. T., Carr, C., & Spottswood, E. (2011). The effect of feedback on identity shift in computer-mediated communication. Media Psychology, 14, 1-26. doi: 10.1080/15213269.2010.547832
Donohue, W., & Liang, Y. (2011). Linguistic synchrony in divorce mediation. Negotiation and Conflict Management Research, 4, 200-218. doi: 10.1111/j.1750-4716.2011.00080.x