Ron Leland

As a Brand Architect, Ron Leland works with clients to extract their true brand essence, and then defines a clear message that engages their customers. He directs a team in developing Big Picture concepts that become design and communication tools. By launching these print, packaging, event or web-based tools, the team ultimately elevates their client’s brand equity.

Ron studied and practiced architecture, which has given him a unique perspective on how to build a brand. To him, understanding building materials, knowing how far to push creative nuances, and ensuring that the final product can be realized are valuable skills that translate directly into his personal approach to his clients’ projects.

In his view, Brand Architecture involves an intentional approach to problem-solving. Compared to a conventional “designer” approach, architecture is a more precise way to build a brand. His clients prefer this approach, and dialogue throughout the collaborative process ensures that they are pleased with the results they achieve.

On a more personal level, Ron is passionate about helping his clients walk more lightly on the earth. He wants to support their efforts to act responsibly as corporate neighbors in our shared communities. He believes brand karma is very real.