- Recent Creative, Scholarly Work and Publications
Murray, Noel (2017), "GoT Belfast? How a Television Epic about a War-Torn Land
was Employed to Rebrand Northern Ireland “Lead book chapter in Global
Place Branding Campaigns across Cities, Regions, and Nations. Pages 1 – 24.
Published by IGI Global.
Murray, Noel (2016) “Northern Ireland Tourist Board and HBO: A Critical Evaluation of
a Digital Media Marketing Alliance.” Proceedings of the Academy of Marketing
Science Conference, Orlando, May 18th – May21.
Murray, Noel (2015) “The Role of Moral Hazard and Incentives in the Investment
Banking Industry Prior to the Great Recession of 2008.” Proceedings of the
Western Decision Sciences Conference, Maui, April 2015.
Murray, Noel, Manrai, Ajay, & Manrai Lalita (2015)”Deconstructing Financial Services
Advertising in the Run Up to the Great Recession: The Case of the Live Richly
Campaign,” International Journal of Business & Economics, Vol 14, No. 1, p7-
Murray, Noel (2015) “The Role of Academic Economists and the Business Media
Leading Up to the Great Recession: A Conflict of Interest and “Deep Capture”
Perspective” Journal of Business Leadership. p60-66.
Murray, Noel, Manrai, Ajay, & Manrai Lalita “Memetics, Memes and Marketing: A State of the Art Review and Lifecycle Model” Ch. 18, p331-347. The Routledge Companion to the Future of Marketing (Routledge Companions in Business, Management and Accounting) Hardcover – January 6, 2014
Murray, Noel (2014) “The Role of Academic Economists and Business Media Leading
up to the Great Recession: A Conflict of Interest and Deep Capture Perspective,”
in Proceedings of Applied Business and Entrepreneurship Association International (ABEAI) Conference, Hawaii, November 19-23, 2014.
Murray, Noel (2014). “The Rise and Fall of the Hummer Class: Narrative Strategies in the
Construction of an Identity Myth.” Innovative Marketing, Volume 10, Issue 1,
Murray, Noel (2013) . “A Lifecycle Model of Memes in Advertising”.
Proceedings of the Western Decision Sciences Conference in Long Beach,
California, March 2013
Murray, Noel (2011). Proceedings of the International Management Development Association,
July 3-7, Poznan, Poland. Eds. Erdener Kaynak and Talha Harcar. “The Reception of
Economic Globalization in Post Doi Moi Vietnam: A Textual Analysis of Two Films.”
Murray, Noel (2009) "A Metaphorical Analysis of CNN Media Discourse Relating to China/USA Trade," in The Global Studies Journal, Volume 2, Number 1, p 1-9.