Jim Fredrick
- Education:
- University of California, Santa Cruz, Bachelor of Arts
Biography
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment, senior vice president of creative advertising at Warner Bros. and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of 35 years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise. He has helped produce more than 196 film marketing campaigns.
His memoir, Opening Weekend, debuts on October 15, 2024. It explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
Fredrick has taught entertainment marketing courses at Dodge for 14 years. He is a tenured professor in the Public Relations, Advertising and Entertainment Marketing program and continues to create marketing campaigns, often in conjunction with his marketing students.
Recent Creative, Scholarly Work and Publications
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'Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops" is being published this October, 2024 by the University Press of Mississippi. Pre-orders are currently available on their webite, Amazon and Barnes & Noble.
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Consultant for the marketing and distribution for an animated version of the 1976 film, "Jesus." I'm providing gratis advise and referrals to Geoff Peters, a former Dodge Alum and student of Janell Bassett. I've recommended Geoff to my colleague Professor Russell Schwartz to partner in bringing the film to market in 2024.
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Supervising the marketing efforts for Chapman Filmed Entertainment production "Static" (aka "Station.) Mentoring Allie White, student marketing coordinator and incorporating poster and trailer design into PRA-329 "Film Advertising."
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Wrote, produced and edited trailer "rip-o-matic" for "Black Hole," starring Dwayne Johnson for STX Entertainment.
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Wrote, produced and edited trailer for "6 Below" starring Josh Hartnett and Mira Sorvino for producer Tucker Tooley and eOne Distribution.
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Produced the Women in Focus Achievement Reel, supervising four editing students and one staff employee from Dodge. The reel is shown at the annual conference in the spring.
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Supervised the creation of Print materials for the motion picture "Trigger" (aka "The Barber) for Chapman Filmed Entertainment.
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Produced Trailer for the feature documentary "Parnelli Jones," for producer Travis Knox.
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Produced Show Reel for Dodge College's "Women in Focus" event.
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Produced and created multiple Trailers for the Chapman Filmed Entertainment motion picture "Trigger."
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Produced Show Reel for Dodge College's "Women in Focus" event.
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Consulted and produced TV spots for the motion picture "Safe Haven" for Relativity Media.