Dr. Kristopher Floyd
- Appalachian State University, Bachelor of Arts
The University of Texas at Arlington, Master of Business Admin.
The University of Texas at Arlington, Ph.D.
Recent Creative, Scholarly Work and Publications
Yang, Zhiyong, Kristopher Floyd, & Jeff Tanner (Forthcoming), “How Anti-smoking Messages from Public Media, Family, and School Affect Teen Smoking: A 24-country investigation,” Journal of Business Research.
Kristopher Floyd, “The Role of Mind- and Heart-based Nonprofit Associations; The Development and Validation for Enhancement of Nonprofit Donation,” American Marketing Association, Winter, 2017.
Floyd, Kristopher, Ryan Freling, Saad Alhoqail, Hyun Young Cho, and Traci Freling (2014), How Online Product Reviews Affect Retail Sales: A Meta-analysis, Journal of Retailing, 90 (2), 271-232.