School of Communication

Lisa Sparks, Ph.D., Dean

Professors: Bevan, Jia, Miller–Day, Sparks, K. Weber;

Associate Professors: Kee, Waldeck;

Instructional Associate Professors: A. Weber;

Assistant Professors: Ball, Dorros, Janicke, LaBelle, Liang, Tukachinsky;

Instructional Assistant Professors: Bejerano, Denham, Maeda;

Instructors: Bartosh, Bourgeois, Calle.

Bachelor of Arts in Communication Studies

Bachelor of Arts in Strategic and Corporate Communication

Master of Science in Health and Strategic Communication

The School of Communication is committed to maintaining an academic and social environment in which students may develop into inquiring thinkers who communicate productively in society. We do so by exposing students to theories and research emanating from the communication discipline and by providing them with opportunities to apply their knowledge and practice communication principles in varied settings. Students learn and practice the skills important for developing and sustaining high quality, ethical relationships in personal, professional, and global contexts.

The National Communication Association Student Club (Lambda Pi Eta) is chartered and sponsored by the National Communication Association which meets on a regular basis to network and promotes the field of communication studies. Guest speakers include members of the community, alumni, internship opportunities and faculty. The student club is open to all communication studies majors and is organized and run by the students. Membership includes a certificate from the national office along with other networking materials and opportunities.

Chapman Radio offers students the opportunity to work with Chapman University’s own radio station, heard on campus and around the world via the Internet (www.chapmanradio.com). Students may participate by having their own radio show or by helping to produce radio shows for others. Other opportunities include programming, publicity and promotion. The Chapman radio workshop also offers university credit for participation in this activity.

The Toastmasters Club is an official Chapman club dedicated to learning–by–doing. Participants hone their speaking and leadership skills, evaluate one another's presentations, give impromptu talks on assigned topics and conduct meetings to develop public speaking and leadership skills.

Metacommunicate is an undergraduate online research publication publishing top student research.

Honors at Graduation

The School of Communication awards honors to graduating seniors who have demonstrated exceptional academic achievement. Requirements for consideration include a GPA of 3.700 or higher in the major, a cumulative GPA of 3.500 or higher and completion of a substantial independent research paper.

Bachelor of Arts in Communication Studies

The B.A. in Communication Studies emphasizes a broad evidence–based communication approach to creating shared meaning and understanding of messages in interpersonal, health, instructional, intercultural, organizational, persuasive, group, mass, social media and technologies, as well as public speaking contexts. The goal is to effectively train students to learn how to engage in rigorous application of communication theory and research that translates into application and practice in a variety of settings from non–profit organizations to corporate environments and government organizations. Students are strongly encouraged to consult with an advisor to construct a sequence of study.

Program Learning Outcomes and Educational Effectiveness Evaluation Plans for B.A. in Communication Studies.

Ancillary studies

The department suggests that students consider a minor in a complementary field such as English, sociology, psychology, political science or business. Students are encouraged to take at least one internship during their course of study.

Program requirements

Students pursuing the B.A. in Communication Studies are required to:

requirements (33 credits)

COM 100

Introduction to Communication Studies

3

COM 101

Public Speaking

3

COM 110

Interpersonal Communication

3

COM 151

Mass Communication

3

COM 210

Theories of Persuasion

3

COM 211

Intercultural Communication

3

COM 212

Group Communication

3

COM 295

Introduction to Research Methods

3

COM 498

Senior Seminar

3

one of the following (3 credits)

COM 314

Communication Theory

3

COM 450

Mass Communication Theory

3

one of the following (3 credits)

COM 490

Independent Internship

3

COM 491

Student–Faculty Research/Creative Activity

3

COM 499

Individual Study

3

electives (12 credits)

SCC 301

Interviewing and Focus Groups

3

COM 302

Sports Communication

3

SCC 304

Messaging in Advertising and Promotion Context

3

SCC 305

Marketing through the Communicator's Lens

3

COM 311

Gender and Communication

3

COM 317

Media and Politics

3

COM 328

Mass Media Effects

3

COM 329

Experimental Course

3

SCC 329

Experimental Course

1–3

COM 351

Propaganda and Public Opinion

3

COM 355

Family Communication

3

COM 372

Introduction to Health Communication

3

COM 388

Advanced Interpersonal Communication

3

COM 393

Communication Law

3

COM 401

Persuasive Speaking

3

SCC 410

Training and Consulting in the Corporate Context

3

COM 411

Communication in the Global Workplace

3

COM 412

Communication and Workplace Technologies

3

COM 415

Communication and Virtual Organizing

3

SCC 415

Communication and Organizational Change

3

SCC 420

Risk and Crisis Communication

3

COM 440

Conflict, Negotiation and Power

3

COM 445

Social Media and Contemporary Society

3

COM 450

Mass Communication Theory

3

COM 452

Political Communication

3

COM 456

Mother-Daughter Communication

3

COM 480

Nonverbal Communication

3

COM 482

Advanced Health Communication

3

COM 485

Media and Relationships

3

COM 488

Darkside of Interpersonal Communication

3

COM 493

Ethical Controversies in Communication

3

COM 495

Research Seminar in Communication

3

total credits

 

45

Bachelor of Arts in Strategic and Corporate Communication

The B.A. in Strategic and Corporate Communication emphasizes an evidence–driven approach to advance an organization's mission, services and vision through persuasive messaging. This approach involves a rigorous application of communication theory and practice. The goal is to train students to gather evidence relevant to organizational or corporate goals, design and communicate effective messages and analyze the data associated with the outcomes. Students will learn to deploy theory–driven strategic messages in organizational and corporate settings, including for–profit, non–profit and government organizations. The competencies obtained apply to a broad variety of industries and settings. Students are strongly encouraged to consult with an advisor to construct a sequence of study.

Program Learning Outcomes and Educational Effectiveness Evaluation Plans for B.A. in Strategic and Corporate Communication.

Program requirements

Students pursuing the B.A. in Communication Studies are required to:

requirements (33 credits)

SCC 100

Introduction to Strategic and Corporate Communication

3

COM 151

Mass Communication

3

ECON 200

Principles of Microeconomics

3

SCC 200

Message Design I

3

COM 210

Theories of Persuasion

3

COM 211

Intercultural Communication

3

SCC 295

Research Methods for Strategic and Corporate Communication

3

SCC 305

Marketing Through the Communicator's Lens

3

COM 310

Business and Professional Communication

3

SCC 498

Senior Seminar in Strategic and Corporate Communication

3

one of the following (3 credits)

COM 490

Independent Internship

3

SCC 491

Student–Faculty Research/Creative Activity

3

SCC 499

Individual Study

3

electives (12 credits)

SCC 301

Interviewing and Focus Groups

3

COM 302

Sports Communication

3

SCC 304

Messaging in Advertising and Promotion Context

3

COM 311

Gender and Communication

3

COM 313

Rhetorical Theory

3

COM 314

Communication Theory

3

COM 317

Media and Politics

3

COM 328

Mass Media Effects

3

COM 329

Experimental Course

3

SCC 329

Experimental Course

1–3

COM 351

Propaganda and Public Opinion

3

COM 355

Family Communication

3

COM 372

Introduction to Health Communication

3

COM 388

Advanced Interpersonal Communication

3

COM 393

Communication Law

3

SCC 400

Message Design II

3

COM 401

Persuasive Speaking

3

SCC 410

Training and Consulting in the Corporate Context

3

COM 411

Communication in the Global Workplace

3

COM 412

Communication and Workplace Technologies

3

COM 415

Communication and Virtual Organizing

3

SCC 415

Communication and Organizational Change

3

SCC 425

Communication in the Non-profit Organization

3

COM 440

Conflict, Negotiation and Power

3

COM 445

Social Media and Contemporary Society

3

COM 450

Mass Communication Theory

3

COM 452

Political Communication

3

COM 456

Mother-Daughter Communication

3

COM 480

Nonverbal Communication

3

COM 482

Advanced Health Communication

3

COM 485

Media and Relationships

3

COM 488

Darkside of Interpersonal Communication

3

COM 493

Ethical Controversies in Communication

3

COM 495

Research Seminar in Communication

3

total credits

 

45

Master of Science in Health and Strategic Communication

The Master of Science in Health and Strategic Communication graduate program aims to foster an understanding of the behavioral, psychological and social bases of health and requires students to engage in individual scholarship or team research of an interdisciplinary nature. Health and strategic communication is the study and use of communication strategies to inform and influence individual, institutional, community and public audiences about important health issues. Our mission is to help improve policy and decision–making through evidence–based research, analysis and application.

Chapman and non–Chapman students can apply to the M.S. program as early as the spring semester of their junior year. Students will receive conditional admission to the program, pending completion of their B.A. degree.

4 + 1 Program B.A. in Communication Studies or B.A. in Strategic and Corporate Communication/M.S. in Health and Strategic Communication

The M.S. in Health and Strategic Communication program and the B.A. programs in the Department of Communication Studies offer a 4 + 1 program option for undergraduates that enables students to begin taking M.S. coursework in their senior year and receive a master of science degree within one year of finishing their undergraduate studies (4 years B.A. + 1 year M.S.). The 4 + 1 option is open to all undergraduate majors as long as they have satisfied the prerequisites for the program and meet the admissions requirements. 4 + 1 students are eligible for graduate research assistantship awards and, once they confer their undergraduate degree, can apply for graduate teaching assistantships. Both types of awards defray the cost of the HCOM M.S. program.

Chapman students can apply to the M.S. program during their junior year. Students will receive conditional admission to the program, pending completion of their B.A. degree. If accepted to the M.S. program, students can take up to 12 graduate credits during their senior year as an undergraduate student that can be used to satisfy both the undergraduate graduation requirements and count toward the M.S. in Health and Strategic Communication degree.

B.A. in Communication Studies Admission Procedures

Applicants for Chapman University’s Master of Science in Health and Strategic Communication program must meet the following criteria.

  1. Completion of the following courses: COM 100, 101, 110, 151, 210, 211, 212 and 314 by the end of the spring semester of their junior year. These courses:
  2. Before February 1 of the junior year, the student seeking early admission must schedule an interview with graduate director, Dr. Jennifer Bevan (bevan@chapman.edu) and the School's graduate program coordinator at (714) 744–7088 to review requirements and establish a plan to successfully complete the requirements for admission.

Students meeting the stated requirements will be eligible for admission to the Health and Strategic Communication M.S. program on a conditional basis until the following criteria for admission are complete.

B.A. in Strategic and Corporate Communication Admission Procedures

Applicants for Chapman University’s Master of Science in Health and Strategic Communication program must meet the following criteria.

  1. Completion of the following courses: COM 151, 210, 211, 310, SCC 100, 200, 295, 400, ECON 200 and MKTG 305 by the end of the spring semester of their junior year. These courses:
  2. Before February 1 of the junior year, the student seeking early admission must schedule an interview with graduate director, Dr. Jennifer Bevan (bevan@chapman.edu) and the School's graduate program coordinator at (714) 744–7088 to review requirements and establish a plan to successfully complete the requirements for admission.

Students meeting the stated requirements will be eligible for admission to the Health and Strategic Communication M.S. program on a conditional basis until the following criteria for admission are complete.

Course Descriptions – Communication Studies

COM 100 Introduction to Communication Studies

Prerequisite, communication studies major, or consent of the instructor. This course is designed to introduce the Communication Studies major to the many facets of the discipline, including its research and career options. Students will be introduced to the curriculum for the major. Special attention will be given to what constitutes human communication, how communication is studied and measured, what professional options are available to a communication studies major. This course is required for all communication studies majors. Must receive a minimum grade of B- or course must be repeated. (Offered as needed.) 3 credits.

COM 101 Public Speaking

An introduction to oral rhetoric, comprising the history, rationale and application of the principles of public address. Some sections of this course may be offered for majors and minors only. (Offered every semester.) 3 credits.

COM 108 Chapman Radio Workshop

(Same as COM 308.) A weekly workshop centered on the everyday operations of Chapman Radio. The weekly events and issues of Chapman Radio will be addressed and discussed. The workshop also gives technical training in regards to on-air procedures, FCC regulations, on and off campus promotion, studio and live engineering, web development, and industry communications. P/NP. May be repeated for credit. (Offered as needed.) 2 credits.

COM 110 Interpersonal Communication

Students learn to apply communication skills of listening, perception, language usage, nonverbal communication, and conflict resolution. Emphasis is placed on effective communication and methods for overcoming barriers to interpersonal communication. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 151 Mass Communication

From Gutenberg to Web sites, this course examines the historical development of mass media forms and products and evaluates the impact of mass media on cultural values, social norms and movements in the U.S. and around the world. Some sections of this course may be offered for Communication Studies majors/minors and Strategic and Corporate Communication majors only. (Offered every semester.) 3 credits.

COM 195 Communication Research I

Communication Research I focuses on understanding how people behave in creating, exchanging, and interpreting messages. Students will become familiar with survey research, experimental research, rhetorical criticism, and ethnographic criticism. (Offered every semester.) 3 credits.

COM 210 Theories of Persuasion

A survey of advocacy from Aristotelian principles to contemporary practices. Emphasis is on the interdisciplinary generation of persuasion theories from post World War II to the present that empower us to recognize, analyze and evaluate persuasive messages. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 210B Theories of Persuasion for Non-Majors

A survey of advocacy from Aristotelian principles to contemporary practices. Emphasis is on the interdisciplinary generation of persuasion theories from post World War II to the present that empower us to recognize, analyze and evaluate persuasive messages. (Offered as needed.) 3 credits.

COM 211 Intercultural Communication

The course reviews basic concepts and theories, deals with crucial skills needed for intercultural communication, and raises ethical questions. By exploring research findings and observations of a variety of cultures and discussing their own experiences as intercultural communicators, students will develop basic analytical and practical competence as global intercultural communicators. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 212 Group Communication

This course is designed to provide the student with the skills necessary to participate effectively in problem-solving groups. Instruction includes theory and technique. Competencies in group communication are developed through in-class exercises and case studies. Some sections of this course may be offered for majors only. (Offered every semester.) 3 credits.

COM 219 Business and Professional Communication for Business Majors

Prerequisite, accounting, or business administration major. This course will build students' business and professional communication competence in ways that reflect (1) job market, cultural, technological, and social demands; and (2) the findings of empirical research in communication and related disciplines. Offered for Business Administration and Accounting majors only. (Offered as needed.) 3 credits.

COM 229 Experimental Course

Experimental courses are designed to offer additional opportunities to explore areas and subjects of special interest and may be repeated for credit if course content is different. Course titles, prerequisites, and credits may vary. May be repeated for credit, if course topic is different. Some topics may require student lab fees. (Offered as needed.) 1–3 credits.

COM 240 Argumentation and Debate

This course teaches the process, techniques and performance skills of debate. Emphasis is placed on acquiring the research, analytical and critical skills necessary for effective argumentation, and on learning and perfecting the performance skills germane to debate. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 251 Issues in Mass Communication

An in-depth exploration of the personal, ethical, social, political and economic issues raised by the increasing impact, power and ubiquity of the mass media in the United States and around the world. Is the world a better place because of the mass media? This course attempts to answer that question. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 291 Student-Faculty Research/Creative Activity

Prerequisite, consent of instructor. Students engage in independent, faculty-mentored scholarly research/creative activity in their discipline which develops fundamentally novel knowledge, content, and/or data. Topics or projects are chosen after discussions between student and instructor who agree upon objective and scope. P/NP or letter grade option with consent of instructor. May be repeated for credit. (Offered as needed.) 1–3 credits.

COM 295 Introduction to Research Methods

Prerequisites, COM 100, or SCC 100 with a grade of B-, or higher and communication studies, or strategic and corporate communication major. Introduction to Research Methods focuses on the process of how researchers study the creation, exchange, and interpretation of messages. Students will gain experience understanding and evaluating existing research as well as designing their own research projects. The course will cover a range of quantitative and qualitative approaches to studying human communication, including survey, experimental, observation, interview, and content analysis designs. Some sections of this course may be offered for majors only. Students may only receive credit for either COM 295, or SCC 295. (Offered every semester.) 3 credits.

COM 298 Careers in Communication

Appropriate for students who are in the process of exploring and defining career goals, this course explores personal interests, values, and abilities; and examines methods of researching information on careers. May be repeated for credit. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 1 credit.

COM 302 Sports Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. Sports Communication is a course designed to provide students with a complete overview of public relations opportunities within the sports industry. The course will take a detailed look at all elements of sports public relations including newspaper, radio, television, agency, internet, colleges, first and second tier sports and major professional teams. The course will include lecture time, guest speakers and group activities. Class participation, brainstorming and problem-solving situations also will be key components of the class. The students will learn to become sports publicists over the course of the semester and understand both the high stakes and time pressures involved with the responsibilities. Students who have taken COM 329 Sports Communication may not enroll in this course. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 308 Chapman Radio Workshop

(Same as COM 108.)

COM 310 Business and Professional Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. This course will build students' business and professional communication competence in ways that reflect (1) job market, cultural, technological, and social demands; and (2) the findings of empirical research in communication and related disciplines. Some sections of this course may be offered for communication studies majors and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 311 Gender and Communication

Students will be introduced to the complex ways in which communication and gender interact. Attention will be given to the socially endorsed views of masculinity and femininity as taught to individuals through a variety of cultural means. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 313 Rhetorical Theory

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. Students will be introduced to the history and origin of rhetorical theory as a discipline with special attention given to the classical Greek and Roman period, Medieval and Renaissance contributions and 18th and 19th Century British influence, and contemporary 20th century scholars including post-modern, structuralism, and post-structuralism influences. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 314 Communication Theory

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. Students will be introduced to the theories and ideas that shape how we understand the human communication process. Through the use of communication theories, each student will be provided an explanation of how and why humans interact, communicate, and make various communication choices. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 317 Media and Politics

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. An examination of the role of the mass media in the American political process. Topics include various models and theories of political communication, the construction of news, agenda setting, mass media effects, campaign communications, and the impact of press coverage of political actors and institutions. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. Some sections may be taught with POSC 317. (Offered as needed.) 3 credits.

COM 328 Mass Media Effects

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. The course examines the effects of mass media on individuals and groups in society. Media content and effects are explored in various domains, including violent, sexual, pro-social and news media. The course begins with a historical overview of theory, methodology and research in the realm of media effects. The course continues with extensive survey of contemporary research about the role of media in facilitating changes in people and society, and consideration of possible explanations of how media effects occur. The course will conclude with discussion of possible ways to diminish socially undesirable media effects. Specifically, the effectiveness of media literacy programs and media regulation will be considered. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 329 Experimental Course

Experimental courses are designed to offer additional opportunities to explore areas and subjects of special interest and may be repeated for credit if course content is different. Course titles, and prerequisites, may vary. Some courses require student lab fees. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. May be repeated for credit, if course topic is different. (Offered as needed.) 3 credits.

COM 351 Propaganda and Public Opinion

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. Starting with classical Hellenic rhetoric, particularly Aristotle's applications to politics, the course deals with how the Western tradition of political rhetoric has been extended worldwide to mass-media based societies favoring the ideologies of democracy, capitalism, fascism, and communism, etc. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 355 Family Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite.This purpose of this course is to enhance understanding about communication patterns within families. In this course, we will examine theory/research on the role of communication in creating and maintaining healthy marriages and families. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 372 Introduction to Health Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. This is a survey course introducing the student to principles that hold particular importance to health communication. The emphasis will be on empirical research in health communication. As part of the exploration of contextual topics, patient-provider interaction and interpersonal communication in health contexts will be examined. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 388 Advanced Interpersonal Communication

Prerequisites, COM 110 with a minimum grade of C and COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. Relationships are a fundamental part of the human experience. This course will focus on understanding the communicative processes inherent in creating, maintaining, and dissolving a variety of close relationships. Issues related to interpersonal attraction, and self-disclosure are some of the topics that will be explored in-depth. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 393 Communication Law

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. The course will provide the student with an overview of the basic issues of communications law in the United States, with a focus on constitutional issues such as Freedom of Speech and Expression, Rights of Privacy, Intellectual Property, etc. The goal is to provide the potential media professional with an understanding of the manner in which the law impacts a civil society which uses mass media ranging from newspapers to the Internet. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 399 Individual Study

Prerequisites, junior standing, consent of instructor. Individual study and research offered to students in order to research particular topics that are not provided for by regular curriculum offerings. Students design their individual research or projects under the guidance of a faculty member. May be repeated for credit. (Offered as needed.) 1–6 credits.

COM 401 Persuasive Speaking

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. This course focuses on persuasive public speaking skills used in politics, social change, organizational needs, sales presentations, news media coverage, and commercials, and highlights discrete factors in persuasion, such as problems in determining the effect of persuasive messages, source credibility, and message variables. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 410 Organizational Communication

Prerequisites, COM 100, 212 with a minimum grade of B-, COM 295 with a minimum grade of C. Instruction includes a mix of theory and practice of interpersonal communication in organizational settings. Major research theories are experienced through analysis of case studies and guided role-play of typical situations in organizations. Some sections of this course may be offered for communication studies and strategic and corporate communication majors only. (Offered every semester.) 3 credits.

COM 411 Communication in the Global Workplace

Prerequisites, COM 100, or SCC 100 and COM 211 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. This course, using the case-study approach, aims to help people of different cultures to effectively communicate and work together in the global workplace by breaking down their conceptual, theoretical, perceptual and practical barriers. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 412 Communication and Workplace Technologies

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. This course examines how emerging technologies both help and hinder workplace communication. We examine theory, practical applications, key scholars, and current empirical research. We use case studies to provide context for learning how to thrive in the contemporary, often global for-profit and non-profit organization. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 415 Communication and Virtual Organizing

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. The first half of the course examines how social media and emerging technologies make organizing without a traditional organization possible. The second half of the course explores how human agents and technological tools co-create virtual organizations through strategic cycles of recursive interactions. We examine theoretical frameworks, practical strategies, and current empirical research. Students will work in teams to complete a project on linking communication theories and organizational practices to build effective virtual organizations. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 429 Experimental Course

Prerequisite, junior standing. Experimental courses are designed to offer additional opportunities to explore areas and subjects of special interest and may be repeated for credit if course content is different. Course titles, prerequisites, and credits may vary. Some courses require student lab fees. Some sections of this course may be offered for Communication Studies and/or Strategic and Corporate Communication majors only. May be repeated for credit, if course topic is different. (Offered as needed.) 1–3 credits.

COM 440 Conflict, Negotiation and Power

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. Aspects of personal power and global power will be studied in relationship to conflict resolution. Students will apply theoretical methods using real world case studies. Emphasis is on early recognition of unhealthy conflict, accurate diagnosis of its causes and the development of effective communication-based intervention strategies. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 445 Social Media and Contemporary Society

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C and COM 151. This course is a two-part journey through the recent integration of social media into society. In the first section, we will explore the historical roots of new and social media, spending time understanding the roles of each of the major social media (e.g., AIM, Facebook, YouTube, Twitter). In the second section, we will investigate a variety of ways that new media have influenced important facets of our everyday lives (e.g., politics, health, privacy, relationships). An understanding of social scientific research methods is helpful, but not required. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 450 Mass Communication Theory

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 151 and COM 295, or SCC 295 with a minimum grade of C. This course examines the full range of mass communication theories, and places them in historical and philosophical context. Normative theories concerned with media roles in various political, social, and economic environments are examined, as are theories of media effects on individuals and societies. Included will be examination of naturalistic, interpretive, and critical theories. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 452 Political Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. Students will be introduced to the systematic and theoretical role of communication in society and politics. The course focuses on the variables of political communication, even as a particular context may be explored- e.g. the American Presidency, the UN and Global Politics, local California politics, etc. In all of these, the nature of democratic (political campaigns, debates and election strategies) vs. non-democratic processes will be examined and critiqued. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 456 Mother-Daughter Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. The mother-daughter relationship has been explored in literature, film, and in the social sciences. This course will examine the mother-daughter relationship through social, psychological, developmental, and relational communication lenses. The course challenges students to explore the socially constructed nature of the mother-daughter relationship in film and investigate the many ways this unique relationship is understood through the social sciences. In addition to examining the social construction of the mother-daughter relationship across time, contemporary social science theories will be discussed and students will be challenged to assess how these theories do or do not help to explain their own personal maternal relationships. This mother-daughter communication course is an upper division course that contributes toward students’ personal development and complements students’ interests in pursuing counseling, pastoral, health, gerontology, social services and other career ambitions involving a need to understand family relationships. COM 456 may be used to fulfill major requirements for upper division credits. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 480 Nonverbal Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. Students learn to identify and apply nonverbal communication cues such as body movements, vocalics, use of space and environment, physical appearance, and touch. Emphasis is placed on understanding specific functions of nonverbal communication and the successful use of nonverbal communication in various contexts. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 482 Advanced Health Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. This is a survey course exposing the student to principles that hold particular importance to health communication and campaigns. The emphasis will be on both seminal and recent research trends, with specific attention directed toward relevant research designs and methodologies. As part of the exploration of contextual topics, types of health campaigns will be examined, and students will have an opportunity to participate in an active and ongoing campaign. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 485 Media and Relationships

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. The course involves three sections: a) media effects, b) interpersonal communication, and c) the ways in which these two bodies of research are integrated and merged. Students will learn how media exposure and use impacts perceptions of and behaviors within various interpersonal relationships. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 488 Darkside of Interpersonal Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. Relationships are a fundamental part of the human experience, yet communicating in relationships is not always productive. This course will focus on understanding negative and dysfunctional communication in a variety of interpersonal contexts. Jealousy, gossiping, teasing and bullying, infidelity, deception and lying, and verbal and physical aggression or violence are some of the topics that may be explored in-depth. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 490 Independent Internship

Prerequisite, consent of instructor. Additional credit opportunities are available for students eager to develop skills by associating with professional agencies. Consult advisor. P/NP. May be repeated for credit. (Offered as needed.) ½–3 credits.

COM 491 Student-Faculty Research/Creative Activity

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, and consent of instructor, and communication studies, or strategic and corporate communication major. Students engage in independent, faculty-mentored scholarly research/creative activity in their discipline which develops fundamentally novel knowledge, content, and/or data. Topics or projects are chosen after discussions between student and instructor who agree upon objective and scope. P/NP or letter grade option with consent of instructor. May be repeated for credit. (Offered as needed.) 1–3 credits.

COM 493 Ethical Controversies in Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. The goal is to provide an in-depth understanding and application of ethical standards in a variety of communication contexts. Students will explore alternative ways of evaluating and responding to communication problems. Students will be able to identify, describe, and apply appropriate features of ethical communication interventions. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 495 Research Seminar in Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. Topics for this course vary. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

COM 498 Senior Seminar

Prerequisites, communication studies major, senior standing, and COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. In this capstone course, students will demonstrate proficiency in research and criticism by writing a major research paper which will be evaluated by the department and presented to an audience of peers. Some sections of COM 498 and SCC 498 may be taught together. (Offered every semester.) 3 credits.

COM 499 Individual Study

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, and consent of instructor. Individual study and research offered to students in order to research particular topics that are not provided for by regular curriculum offerings. Students design their individual research or projects under the guidance of a faculty member. May be repeated for credit. (Offered as needed.) 1–6 credits.

Course Descriptions – Strategic and Corporate Communication

SCC 100 Introduction to Strategic and Corporate Communication

This introductory course in strategic and corporate communication emphasizes communication theory and practice associated with the advancement of an organization's mission, vision, product and/or service. Specifically, this course focuses on the persuasive use of messaging in the organizational context and develops skills in the purposeful use of communication. Students will be introduced to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging designed to reach various audiences both internal and external to the corporation. The goal of this course is to create strategic communicators who are able to understand messaging so that it can facilitate an organization achieving it goals. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

SCC 200 Message Design I

Prerequisite, SCC 100. This course covers the basic principles of creating an effective message campaign to be consistent with an organization’s purpose or goals. A major focus is to apply theories of persuasion and communication. Students will learn the initial stages of planning and designing message campaigns. Students will then implement and evaluate the message campaign in Message Design II. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

SCC 295 Research Methods for Strategic and Corporate Communication

Prerequisites, COM 100, or SCC 100 with a grade of B-, or higher and sophomore standing, and communication studies, or strategic and corporate communication major. This course provides an overview of basic research principles for conducting research, including designing research questions/hypotheses, probability/non-probability sampling, survey design, experimental A/B testing, among others. The course emphasizes foundational statistics for social, behavioral, and organizational sciences. Key statistical analyses include chi-square, t-test, ANOVA, correlation, and regression. The focus is to apply statistical analyses to assess the effectiveness of a message campaign. Some sections of this course may be offered for strategic and corporate communication majors only. Students may only receive credit for either COM 295, or SCC 295. (Offered as needed.) 3 credits.

SCC 301 Interviewing and Focus Groups

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. This course is designed to give students experience in planning for and conducting different types of professional interviews. Students will be learning the theoretical frameworks explaining the roles people enact in interviewing situations and the nature of interviewing communication. Course will address the functions and techniques of the major types of interviews, including the facilitation of focus groups, and learn how to construct effective interview guides. Students will gain experience constructing interview guide, conducting professional interviews, and participating in them. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits.

SCC 304 Messaging in Advertising and Promotion Context

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. This course is designed to give students experience in planning for and conducting different types of This course will introduce you to the concepts, analyses, and activities that comprise advertising and promotion management and provide practice in assessing and solving advertising and promotion challenges. Class sessions will be devoted to learning major advertising and promotion concepts and applying them to real world examples and experiences. Students who have taken COM 329 when taught as Messaging in Advertising and Promotion Context may not enroll in this course. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits.

SCC 305 Marketing Through the Communicator’s Lens

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. This course will strengthen your knowledge as communicators regarding business’s product and service policies, pricing, advertising, selling, distribution, and marketing research with global emphasis. You will learn to analyze a company’s marketing programs and begin learning to create your own. Students who have taken SCC 329 when taught as Marketing Through the Communicator's Lens may not enroll in this course. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits.

SCC 329 Experimental Course

Prerequisite, sophomore standing. Experimental courses are designed to offer additional opportunities to explore areas and subjects of special interest. Course titles, and prerequisites, may vary. Some courses require student lab fees. May be repeated for credit, if course topic is different. (Offered as needed.) 1–3 credits.

SCC 393 Peace Communication

(Same as PCST 393.) Prerequisites, SCC 100, 200 with a minimum grade of B–, SCC 295 with a minimum grade of C, consent of the instructor. This course will take students to a location to analyze the communication strategies of various organizations that pursue peace and social justice, situating this communication within the specific history and culture of the area. Emphasizing real world examples of peace communication practice, the course provides a chance to analyze these through the lens of research and theory from communication studies and peace studies. Students will meet with leaders from and observe a mixture of government agencies, non-profits, non-governmental and advocacy organizations, for-profit social enterprises, and/or international institutions. Students will be expected to attend classes and complete readings and/or written assignments prior to, during, and after departure. Focus of the course will vary depending on the instructors and the location of the program. May be repeated for credit. Fee: TBD. (Offered interterm, alternate years.) 3 credits.

SCC 400 Message Design II

Prerequisites, SCC 100, 200 with a minimum grade of B-. This course continues the message campaign developed in Message Design I. A major focus is to apply principles of effective message implementation and evaluation. Students will conduct the message campaign and assess the outcomes using relevant statistical analyses. Some sections of this course may be offered for strategic and corporate communication majors only. (Offered as needed.) 3 credits.

SCC 410 Training and Consulting in the Corporate Context

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. This course will introduce students to the theories and principles of andragogy and instructional design as they relate to training and consulting in corporate and professional environments. Students will learn theoretical frameworks and practical strategies for diagnosing organizational problems and individual employee skill gaps, and then designing and delivering appropriate training interventions. This course will focus on engaging contemporary corporate audiences with competent training facilitation and effective use of communication technology and presentation aids. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits.

SCC 415 Communication and Organizational Change

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. This course is designed to orient students to the theoretical frameworks and empirical research on the role of communication in corporate change. Course focuses on internal and external changes, including technology adoption and innovation, leadership change, downsizing, and volatile markets and economies. Students will learn the theories, skills, and strategies associated with designing messages which promote acceptance of change, and how to use interpersonal communication during change to reduce employee uncertainty. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits.

SCC 420 Risk and Crisis Communication

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. This course explores the communicative dynamics that both prevent and cause organizational crisis. Through case studies, the class examines how people plan, communicate and make good decisions in high-risk situations, as well as how to manage crisis effectively. Students will apply concepts, theories and frameworks to research, design and deliver crisis communication plans and media training. Some sections of this course may be offered for strategic and corporate communication majors only. (Offered as needed.) 3 credits.

SCC 425 Communication in the Non-profit Organization

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. This course focuses on nonprofit organizational communication at the macro and micro levels. Through a combination of readings, case analysis, writings, discussions, and guest speakers, students gain an understanding of the challenges and opportunities within the non-profit sector. Topics included in this class are: organizational identity, change processes, fund-raising, advocacy, stress and burnout, board management and professionalism. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits.

SCC 491 Student-Faculty Research/Creative Activity

Prerequisite, consent of instructor. Students engage in independent, faculty-mentored scholarly research/creative activity in their discipline which develops fundamentally novel knowledge, content, and/or data. Topics or projects are chosen after discussions between student and instructor who agree upon objective and scope. P/NP or letter grade option with consent of instructor. May be repeated for credit. (Offered every semester.) 1–3 credits.

SCC 498 Senior Seminar in Strategic and Corporate Communication

Prerequisites, strategic and corporate communication major, senior standing, SCC 295. This course will serve as a capstone course for the major. (Offered as needed.) 3 credits.

SCC 499 Individual Study

Prerequisite, consent of instructor. Individual study and research offered to students in order to research particular topics that are not provided for by regular curriculum offerings. Students design their individual research or projects under the guidance of a faculty member. May be repeated for credit. (Offered as needed.) 1–6 credits.