4 + 1 Integrated Undergraduate Major in Communication Studies/Master of Health and Strategic Communication

The department of communication studies in Wilkinson College of Humanities and Social Sciences offers an accelerated undergraduate/graduate program in the master of strategic and health communication in Schmid College.  This program enables students to begin taking graduate course work in their senior year of their BA program and complete the MS the following year. Students can apply to the MS program after completing 90 hours of undergraduate credit units. Students will receive conditional admission to the program, pending completion of their BA degree as stipulated in the graduate catalog (see explanation of conditional admission in the graduate catalog). If accepted to the MS program, students can take up to 12 credits in MS 500-level courses during their senior year. The application process, prerequisites, GPA, and graduate program requirements are as specified for the MS program in health and strategic communication.

Course Descriptions – Communication Studies

COM 100 Introduction to Communication Studies

Prerequisite, communication studies major, or minor, or consent of the instructor. This course is designed to introduce the Communication Studies major to the many facets of the discipline, including its research and career options. Students will be introduced to the curriculum for the major. Special attention will be given to what constitutes human communication, how communication is studied and measured, what professional options are available to a communication studies major. This course is required for all communication studies majors. (Offered every semester.) 3 credits.

COM 101 Public Speaking

An introduction to oral rhetoric, comprising the history, rationale and application of the principles of public address. Some sections of this course may be offered for majors and minors only. (Offered every semester.) 3 credits.

COM 108 Chapman Radio Workshop

(Same as COM 308.) A weekly workshop centered on the everyday operations of Chapman Radio. The weekly events and issues of Chapman Radio will be addressed and discussed. The workshop also gives technical training in regards to on-air procedures, FCC regulations, on and off campus promotion, studio and live engineering, web development, and industry communications. P/NP. May be repeated for credit. (Offered every semester.) 2 credits.

COM 110 Interpersonal Communication

Students learn to apply communication skills of listening, perception, language usage, nonverbal communication, and conflict resolution. Emphasis is placed on effective communication and methods for overcoming barriers to interpersonal communication. Some sections of this course may be offered for majors only. (Offered every semester.) 3 credits.

COM 151 Mass Communication

From Gutenberg to Web sites, this course examines the historical development of mass media forms and products and evaluates the impact of mass media on cultural values, social norms and movements in the U.S. and around the world. Some sections of this course may be offered for Communication Studies majors/minors and Strategic and Corporate Communication majors only. (Offered every semester.) 3 credits.

COM 199 Individual Study

(Offered every semester.) 1–6 credits.

COM 202 Speech Team

The focus of Speech Team is on designing, preparing, and presenting speeches that are common to the collegiate forensic environment, including individual speaking events, Readers Theatre, and mock trial. Emphasis is placed on developing research, group communication, public speaking, and critical thinking skills to prepare for and participate in intercollegiate tournaments. May be repeated for credit. (Offered every semester.) 1–3 credits.

COM 210 Theories of Persuasion

Prerequisite, COM 100. A survey of advocacy from Aristotelian principles to contemporary practices. Emphasis is on the interdisciplinary generation of persuasion theories from post World War II to the present that empower us to recognize, analyze and evaluate persuasive messages. Some sections of this course may be offered for Communication Studies majors/minors and Strategic and Corporate Communication majors only. (Offered every semester.) 3 credits.

COM 210B Theories of Persuasion for Non-Majors

A survey of advocacy from Aristotelian principles to contemporary practices. Emphasis is on the interdisciplinary generation of persuasion theories from post World War II to the present that empower us to recognize, analyze and evaluate persuasive messages. (Offered every semester.) 3 credits.

COM 211 Intercultural Communication

The course reviews basic concepts and theories, deals with crucial skills needed for intercultural communication, and raises ethical questions. By exploring research findings and observations of a variety of cultures and discussing their own experiences as intercultural communicators, students will develop basic analytical and practical competence as global intercultural communicators. Some sections of this course may be offered for Communication Studies majors/minors and Strategic and Corporate Communication majors only. (Offered every semester.) 3 credits.

COM 229 Experimental Course

Experimental courses are designed to offer additional opportunities to explore areas and subjects of special interest and may be repeated for credit if course content is different. Course titles, prerequisites, and credits may vary. May be repeated for credit, if course topic is different. Some topics may require student lab fees. (Offered as needed.) 1–3 credits.

COM 240 Argumentation and Debate

This course teaches the process, techniques and performance skills of debate. Emphasis is placed on acquiring the research, analytical and critical skills necessary for effective argumentation, and on learning and perfecting the performance skills germane to debate. (Offered as needed.) 3 credits.

COM 251 Issues in Mass Communication

Prerequisite, COM 151. An in-depth exploration of the personal, ethical, social, political and economic issues raised by the increasing impact, power and ubiquity of the mass media in the United States and around the world. Is the world a better place because of the mass media? This course attempts to answer that question. Some sections of this course may be offered for majors and minors only. (Offered spring semester.) 3 credits.

COM 290 Independent Internship

Prerequisite, consent of instructor. Additional credit opportunities are available for students eager to develop skills by associating with professional agencies. Consult advisor. P/NP. May be repeated for credit. (Offered every semester.) ½–3 credits.

COM 299 Individual Study

Prerequisite, faculty consent. Individual study and research offered to students in order to research particular topics that are not provided for by regular curriculum offerings. Students design their individual research or projects under the guidance of a faculty member. May be repeated for credit. (Offered every semester.) 1–6 credits.

COM 308 Chapman Radio Workshop

(Same as COM 108.)

COM 310 Business and Professional Communication

This course will build students' business and professional communication competence in ways that reflect (1) job market, cultural, technological, and social demands; and (2) the findings of empirical research in communication and related disciplines. Some sections of this course may be offered for Communication Studies majors/minors and Strategic and Corporate Communication majors only. (Offered as needed.) 3 credits.

COM 311 Gender and Communication

Students will be introduced to the complex ways in which communication and gender interact. Attention will be given to the socially endorsed views of masculinity and femininity as taught to individuals through a variety of cultural means. Some sections of this course may be offered for majors only. (Offered every semester.) 3 credits.

COM 312 Group Communication

Prerequisite, COM 110. This course is designed to provide the student with the skills necessary to participate effectively in problem-solving groups. Instruction includes theory and technique. Competencies in group communication are developed through in-class exercises and case studies. Some sections of this course may be offered for majors and minors only. (Offered every semester.) 3 credits.

COM 313 Rhetorical Theory

Prerequisite, COM 100. Students will be introduced to the history and origin of rhetorical theory as a discipline with special attention given to the classical Greek and Roman period, Medieval and Renaissance contributions and 18th and 19th Century British influence, and contemporary 20th century scholars including post-modern, structuralism, and post-structuralism influences. Some sections of this course may be offered for majors and minors only. (Offered as needed.) 3 credits.

COM 314 Communication Theory

Prerequisite, COM 100. Students will be introduced to the theories and ideas that shape how we understand the human communication process. Through the use of communication theories, each student will be provided an explanation of how and why humans interact, communicate, and make various communication choices. Some sections of this course may be offered for majors and minors only. (Offered as needed.) 3 credits.

COM 328 Mass Media Effects

Prerequisites, COM 100, 210. The course examines the effects of mass media on individuals and groups in society. Media content and effects are explored in various domains, including violent, sexual, pro-social and news media. The course begins with a historical overview of theory, methodology and research in the realm of media effects. The course continues with extensive survey of contemporary research about the role of media in facilitating changes in people and society, and consideration of possible explanations of how media effects occur. The course will conclude with discussion of possible ways to diminish socially undesirable media effects. Specifically, the effectiveness of media literacy programs and media regulation will be considered. (Offered as needed.) 3 credits.

COM 329 Experimental Course

Prerequisite, sophomore standing. Experimental courses are designed to offer additional opportunities to explore areas and subjects of special interest and may be repeated for credit if course content is different. Course titles, and prerequisites, may vary. Some courses require student lab fees. May be repeated for credit, if course topic is different. (Offered as needed.) 3 credits.

COM 331 Radio: History/Impact

This class is a comprehensive examination of the history of radio as part of the growth of the electronic media in the U.S. and around the world. Students study the changing role of radio as a companion medium in the age of television. Ethical considerations for broadcasters and the impact radio has on global society are also examined (Offered fall semester.) 3 credits.

COM 351 Propaganda and Public Opinion

Prerequisites, COM 151, 210, or consent of instructor. Starting with classical Hellenic rhetoric, particularly Aristotle's applications to politics, the course deals with how the Western tradition of political rhetoric has been extended worldwide to mass-media based societies favoring the ideologies of democracy, capitalism, fascism, and communism, etc. Some sections of the course may be offered for majors and minors only. (Offered as needed.) 3 credits.

COM 355 Family Communication

Prerequisite, COM 110. This purpose of this course is to enhance understanding about communication patterns within families. In this course, we will examine theory/research on the role of communication in creating and maintaining healthy marriages and families. (Offered as needed.) 3 credits.

COM 393 Communication Law

The course will provide the student with an overview of the basic issues of communications law in the United States, with a focus on constitutional issues such as Freedom of Speech and Expression, Rights of Privacy, Intellectual Property, etc. The goal is to provide the potential media professional with an understanding of the manner in which the law impacts a civil society which uses mass media ranging from newspapers to the Internet. Some sections of this course may be offered for Communication Studies and Strategic and Corporate Communication majors only. (Offered every year.) 3 credits.

COM 395 Introduction to Research Methods

Prerequisite, COM 100. Introduction to Research Methods focuses on the process of how researchers study the creation, exchange, and interpretation of messages. Students will gain experience understanding and evaluating existing research as well as designing their own research projects. The course will cover a range of quantitative and qualitative approaches to studying human communication, including survey, experimental, observation, interview, and content analysis designs. Some sections of this course may be offered for majors and minors only. (Offered every semester.) 3 credits.

COM 399 Individual Study

Prerequisites, junior standing, consent of instructor. Individual study and research offered to students in order to research particular topics that are not provided for by regular curriculum offerings. Students design their individual research or projects under the guidance of a faculty member. May be repeated for credit. (Offered every semester.) 1–6 credits.

COM 401 Persuasive Speaking

Prerequisites, COM 101, 210, or other approved public speaking course. Designed for advanced students, this course focuses on persuasive public speaking skills used in politics, social change, organizational needs, sales presentations, news media coverage, and commercials, and highlights discrete factors in persuasion, such as problems in determining the effect of persuasive messages, source credibility, and message variables (Offered spring semester.) 3 credits.

COM 402 Speech Team

This course is for upper division students who have had experience in competition. Students design, prepare, and present speeches common to the collegiate forensic environment. Emphasis is placed on developing research, public speaking, and critical thinking skills. Students must participate in intercollegiate tournaments. The course may be repeated for credit. (Offered every semester.) 1–3 credits.

COM 410 Organizational Communication

Prerequisite, COM 110. Instruction includes a mix of theory and practice of interpersonal communication in organizational settings. Major research theories are experienced through analysis of case studies and guided role-play of typical situations in organizations. Some sections of this course may be offered for Communication Studies and Strategic and Corporate Communication majors only. (Offered every semester.) 3 credits.

COM 411 Communication in the Global Workplace

Prerequisite, COM 211, or consent of instructor. This course, using the case-study approach, aims to help people of different cultures to effectively communicate and work together in the global workplace by breaking down their conceptual, theoretical, perceptual and practical barriers. Some sections of this course may be offered for Communication Studies and Strategic and Corporate Communication majors only. (Offered as needed.) 3 credits.

COM 412 Communication and Workplace Technologies

This course examines how emerging technologies both help and hinder workplace communication. We examine theory, practical applications, key scholars, and current empirical research. We use case studies to provide context for learning how to thrive in the contemporary, often global for-profit and non-profit organization. Some sections of this course may be offered for majors and minors only. (Offered as needed.) 3 credits.

COM 415 Communication and Virtual Organizing

The first half of the course examines how social media and emerging technologies make organizing without a traditional organization possible. The second half of the course explores how human agents and technological tools co-create virtual organizations through strategic cycles of recursive interactions. We examine theoretical frameworks, practical strategies, and current empirical research. Students will work in teams to complete a project on linking communication theories and organizational practices to build effective virtual organizations. Some sections of this course may be offered for Communication Studies and Strategic and Corporate Communication majors only. (Offered as needed.) 3 credits.

COM 429 Experimental Course

Prerequisite, junior standing. Experimental courses are designed to offer additional opportunities to explore areas and subjects of special interest and may be repeated for credit if course content is different. Course titles, prerequisites, and credits may vary. Some courses require student lab fees. May be repeated for credit, if course topic is different. (Offered as needed.) 1–3 credits.

COM 440 Conflict, Negotiation and Power

Prerequisites, COM 110, 210. Aspects of personal power and global power will be studied in relationship to conflict resolution. Students will apply theoretical methods using real world case studies. Emphasis is on early recognition of unhealthy conflict, accurate diagnosis of its causes and the development of effective communication-based intervention strategies. (Offered as needed.) 3 credits.

COM 445 Social Media and Contemporary Society

This course is a two-part journey through the recent integration of social media into society. In the first section, we will explore the historical roots of new and social media, spending time understanding the roles of each of the major social media (e.g., AIM, Facebook, YouTube, Twitter). In the second section, we will investigate a variety of ways that new media have influenced important facets of our everyday lives (e.g., politics, health, privacy, relationships). An understanding of social scientific research methods is helpful, but not required. (Offered as needed.) 3 credits.

COM 450 Mass Communication Theory

Prerequisites, COM 100, 210. This course examines the full range of mass communication theories, and places them in historical and philosophical context. Normative theories concerned with media roles in various political, social, and economic environments are examined, as are theories of media effects on individuals and societies. Included will be examination of naturalistic, interpretive, and critical theories. Some sections may be offered for majors/minors only. (Offered as needed.) 3 credits.

COM 452 Political Communication

Students will be introduced to the systematic and theoretical role of communication in society and politics. The course focuses on the variables of political communication, even as a particular context may be explored- e.g. the American Presidency, the UN and Global Politics, local California politics, etc. In all of these, the nature of democratic (political campaigns, debates and election strategies) vs. non-democratic processes will be examined and critiqued. Some sections of this course may be offered for Communication Studies and Strategic and Corporate Communication majors only. (Offered as needed.) 3 credits.

COM 456 Mother-Daughter Communication

The mother-daughter relationship has been explored in literature, film, and in the social sciences. This course will examine the mother-daughter relationship through social, psychological, developmental, and relational communication lenses. The course challenges students to explore the socially constructed nature of the mother-daughter relationship in film and investigate the many ways this unique relationship is understood through the social sciences. In addition to examining the social construction of the mother-daughter relationship across time, contemporary social science theories will be discussed and students will be challenged to assess how these theories do or do not help to explain their own personal maternal relationships. This mother-daughter communication course is an upper division course that contributes toward students’ personal development and complements students’ interests in pursuing counseling, pastoral, health, gerontology, social services and other career ambitions involving a need to understand family relationships. COM 456 may be used to fulfill major or minor requirements for upper division credits. (Offered as needed.) 3 credits.

COM 480 Nonverbal Communication

Prerequisite, COM 110. Students learn to identify and apply nonverbal communication cues such as body movements, vocalics, use of space and environment, physical appearance, and touch. Emphasis is placed on understanding specific functions of nonverbal communication and the successful use of nonverbal communication in various contexts. (Offered as needed.) 3 credits.

COM 482 Health Communication

(Same as HCOM 482.) Prerequisite, PSY 203, or COM 395, or equivalent, or consent of instructor. This is a survey course exposing the student to principles that hold particular importance to health communication and campaigns. The emphasis will be on both seminal and recent research trends, with specific attention directed toward relevant research designs and methodologies. As part of the exploration of contextual topics, types of health campaigns will be examined, and students will have an opportunity to participate in an active and ongoing campaign. (Offered as needed.) 3 credits.

COM 485 Media and Relationships

The course involves three sections: a) media effects; b) interpersonal communication; and, c) the ways in which these two bodies of research are integrated and merged. Students will learn how media exposure and use impacts perceptions of and behaviors within various interpersonal relationships. Some sections of this course may be offered for majors and minors only. (Offered as needed.) 3 credits.

COM 490 Independent Internship

(Same as COM 290.)

COM 493 Ethical Controversies in Communication

Prerequisites, COM 110, 151, 210. The goal is to provide an in-depth understanding and application of ethical standards in a variety of communication contexts. Students will explore alternative ways of evaluating and responding to communication problems. Students will be able to identify, describe, and apply appropriate features of ethical communication interventions. Some sections of this course may be offered for Communication Studies and Strategic and Corporate Communication majors only. (Offered as needed.) 3 credits.

COM 498 Senior Seminar

Prerequisites, communication studies major, senior standing, COM 100, 395, and COM 313, or 314, or 450. In this capstone course, students will demonstrate proficiency in research and criticism by writing a major research paper which will be evaluated by the department and presented to an audience of peers. (Offered every semester.) 3 credits.

COM 499 Individual Study

Prerequisites, junior standing, consent of instructor. Individual study and research offered to students in order to research particular topics that are not provided for by regular curriculum offerings. Students design their individual research or projects under the guidance of a faculty member. May be repeated for credit. (Offered every semester.) 1–6 credits.

Course Descriptions – Strategic and Corporate Communication

SCC 100 Introduction to Strategic and Corporate Communication

This introductory course in Strategic and Corporate Communication emphasizes communication theory and practice associated with the advancement of an organization's mission, vision, product and/or service. Specifically, this course focuses on the persuasive use of messaging in the corporate context and develops skills in the purposeful use of communication. Students will be introduced to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging designed to reach various audiences both internal and external to the corporation. The goal of this course is to create strategic communicators who are able to understand messaging so that it can facilitate an organization achieving it goals. (Offered as needed.) 3 credits.

SCC 200 Message Design I

Prerequisite, SCC 100. This course covers the basic and foundational principles of message design in traditional business and professional communication. The focus is on message design for traditional print materials and mass messages within an organization. The issue of message framing, rhetorical strategies, and organizational discourse are key to message design as conceptualized in this course. (Offered as needed.) 3 credits.

SCC 201 Message Design II

Prerequisite, SCC 100. This course covers the emerging principles of message design in the digital age. The focus is on message design for Internet-based materials and social media messages within an organization. The issues of short continuous conversational forms and online group dynamics are key to message design as conceptualized in this course. (Offered as needed.) 3 credits.

SCC 300 Research Methods for Strategic Communication

Prerequisites, SCC 100, 200, 201, COM 210. This course provides an overview of foundational statistics for social, behavioral, and organizational sciences within the corporate context. Key statistical techniques to be covered include t-test, ANOVA, correlation, regression, chi-square, etc. The focus is on applying statistical analysis to internal corporate data for needs assessment, strategic planning, and corporate visioning. (Offered as needed.) 3 credits.

SCC 301 Interviewing and Focus Groups

Prerequisites, SCC 100, 200, 201, 300. This course is designed to give students experience in planning for and conducting different types of professional interviews. Students will be learning the theoretical frameworks explaining the roles people enact in interviewing situations and the nature of interviewing communication. Course will address the functions and techniques of the major types of interviews, including the facilitation of focus groups, and learn how to construct effective interview guides. Students will gain experience constructing interview guide, conducting professional interviews, and participating in them. (Offered as needed.) 3 credits.

SCC 410 Training and Consulting in the Corporate Context

Prerequisites, SCC 100, 200, 201, COM 310. This course will introduce students to the theories and principles of androgogy and instructional design as they relate to training and consulting in corporate and professional environments. Students will learn theoretical frameworks and practical strategies for diagnosing organizational problems and individual employee skill gaps, and then designing and delivering appropriate training interventions. This course will focus on engaging contemporary corporate audiences with competent training facilitation and effective use of communication technology and presentation aids. (Offered as needed.) 3 credits.

SCC 415 Communication and Organizational Change

Prerequisites, SCC 100, 200, 201, COM 310. This course is designed to orient students to the theoretical frameworks and empirical research on the role of communication in corporate change. Course focuses on internal and external changes, including technology adoption and innovation, leadership change, downsizing, and volatile markets and economies. Students will learn the theories, skills, and strategies associated with designing messages which promote acceptance of change, and how to use interpersonal communication during change to reduce employee uncertainty. (Offered as needed.) 3 credits.

SCC 420 Risk and Crisis Communication

Prerequisites, SCC 100, 200, 201, COM 310. This course explores the communicative dynamics that both prevent and cause organizational crisis. Through case studies, the class examines how people plan, communicate and make good decisions in high-risk situations, as well as how to manage crisis effectively. Students will apply concepts, theories and frameworks to research, design and deliver crisis communication plans and media training. (Offered as needed.) 3 credits.

SCC 425 Communication in the Non-profit Organization

Prerequisites, SCC 100, 200, 201, COM 310. This course focuses on nonprofit organizational communication at the macro and micro levels. Through a combination of readings, case analysis, writings, discussions, and guest speakers, students gain an understanding of the challenges and opportunities within the non-profit sector. Topics included in this class are: organizational identity, change processes, fund-raising, advocacy, stress and burnout, board management and professionalism. (Offered as needed.) 3 credits.

SCC 498 Senior Seminar in Strategic and Corporate Communication

Prerequisites, SCC 200, 201, 300. This course will serve as a capstone course for the major. (Offered as needed.) 3 credits.