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Professor Noel Murray
| DATE |
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TITLE OF PUBLICATION |
| 2004 |
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"Pepsiman! Toward a Theory of Symbolic Morphosis in Global Advertising." In Journal of Popular Culture, 37, 4, May. |
| 2003 |
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"Cultural Discontinuity in Post-Mao China: An Itinerant Ethnography of McDonald’s Beijing." In International Business and Economics Research Journal, Vol. 2, 10, October, 15-26. |
| 2002 |
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"A Frame Analysis Approach to Cross-Cultural Television Advertising," International Business and Economics Research Journal, 1, (7), July, 29-40. |
| 1998 |
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"How Super Are Video Supers? A Test of Communication Efficacy," with Lalita A. Manrai, and Ajay K. Manrai in Journal of Public Policy and Marketing, Vol. 17 (1), Spring, 24-34. Nominated for the Kinnear Best Article Award as one of three best articles from the 1998-2000 issues of JPP&M. |
| 1998 |
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"Horses for Courses: A Contingency Perspective on Marketing Mix Strategies in a Global Economy," Research in Marketing, 14, (August), 229-255. |
| 1996 |
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"Customer Perceptions of Corporate Responses to Product Complaints," with Conlon, Donald E. in Academy of Management Journal, 39, 4, 1040-1056. |
| 1996 |
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"The Role of Music and Lyrics in Commercials: A Cross-Cultural Comparison Between Commercials Run in the Dominican Republic and in the United States," with Murray, Sandra B. in Journal of Advertising, 25, 2, Summer, 51-63. |
| 1994 |
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"Comprehension of Info-Aid Supers in Television Advertising for Social Ideas: Implications for Public Policy," with Manrai, Lalita A., Ajay K. Manrai in Journal of Business Research, 30, 1, May, 75-84. |
| 1993 |
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"Variety Seeking and Market Segmentation: Irish and American Perspectives," with Lalita A. Manrai in Irish Marketing Review, 6, 111-119. |
| 1993 |
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"Exploratory Behavior: A Cross-Cultural Perspective," with Lalita A. Manrai in Journal of International Consumer Marketing, 5, 1, 101-119. |
| 1993 |
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"Disclosures in Broadcast Commercials: A Review and Study of Disclosure Processing," with Lalita A. Manrai and Ajay K. Manrai in Journal of Consumer Policy, 16, 145-170. |
| 1990 |
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"The Influence of Mood on Categorization: A Cognitive Flexibility Interpretation," with Harish Sujan, Edward Hirt and Mita Sujan in Journal of Personality and Social Psychology, 59, 3, 411-425. |
Last updated Nov. 25, 2003
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